Nearbound Podcast Nearbound.com

Jill Rowley, Head of Strategy and Evangelism at Reveal, shares insights from implementing Nearbound strategies before Nearbouond was a word.
Jill discusses the importance of seizing the moment and taking risks. She tells how companies like HubSpot and Box have been using the power of partnerships and ecosystems to work together for better outcomes.
Jared and Jill hit on the significance of strategic alliances, and the value of partnerships. Most importantly, Jill encourages us to keep the customer at the top of mind in all business strategies.
01:22 Isaac's pulse on the market 05:15 Putting Nearbound into practice 11:02 Jill leads strategy and evangelism at Reveal 11:48 Why Jill Rowley joined Reveal as Head of Strategy and Evangelism 12:13 Be first and take risks 12:41 Do what is best for the customer 14:40 Growing Nearbound movement 17:29 Making sense of signal from noise 28:15 You need insight plus strategy 32:05 It's not enough to help 32:10 Have an entrepreneurial mindset 32:40 Box is talking about Nearbound 41:35 Lock in the joint value proposition 42:20 Nearbound Summit 44:02 Harry Mack drops the mic on Nearbound
P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.

Matt Cameron, CEO of SaaSy Sales, joins Isaac and Jared to dive into the Nearbound Sales Mindset. Matt says that one key missing element in sales is customer centricity. To succeed, sellers need to understand their customers at a deeper level and shift their go-to-market plays to reach them through trusted channels.

But it's not just about changing strategies—it's a personal journey. Matt shares his personal journey in sales. He emphasizes the need for personal growth. You need to combine emotional intelligence and selling skills in order to build trust with buyers.

00:00 Intro
00:12 PartnerUp is now The Nearbound Podcast
01:39 Why Nearbound.com?
02:56 Did Jared get his sales skills from Matt Cameron?
04:02 Jared shares what he's learned about sales from Matt
05:06 Sales happens through people
06:13 What is different about 2023?
07:01 Outbound is dying
07:20 We're at the cusp of a new sales motion 
09:00 How do you implement a Nearboudn motion?
11:42 Building the Nearbound Mindset
18:12 Testing your Nearbound market plays
22:02 Sellers need to have case studies of themselves
24:02 Sales needs tangible storytelling 
27:55 How to build your Nearbound muscles
31:00 Customer centricity is the key to Nearbound success
42:15 Nearbound, the book is coming...
46:27 Ideas are cheap, execution is everything 


P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.

In today's episode, we have a special guest joining us: Jeff Reekers. He's the former CMO of Aircall, Co-Founder of Champion, and an advocate for customer centricity. 

Jeff is obsessed with the customer experience. He sees the customer experience as the main driver for business growth. Jeff shares his unique approach to dealing with the angriest customers. He tells how caring about customers is the ultimate competitive advantage. Let's dive in!

00:00 Intro
02:55 Become obsessed with customer experiences 
04:19 The trifecta: sales, success, support
09:26 The biggest incentive for partners is to provide value 
11:38 Create happy customers
14:31 Talk to your angriest customers
19:34 Customer obsession
20:46 Caring is a competitive advantage
24:03 Don't just focus on the customers that already like you
24:18 Reimagine a five-star experience
28:51 What's changed in GTM?
29:37 The origins of Champion
P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.

What is up PartnerUp!




Today we’re bringing you interviews live from the Catalyst Media Booth. Jared and Isaac sit down with Michelle Eatherton (Vice President Global Partner Strategy at Hubspot), Michael Cole (SVP of Marketing at Everflow), Alexis Petrichos (Director of Strategic Partnerships and Ecosystem Marketing at Chili Piper), Bryan Williams (CEO at Hockey Stick Advisory), Melissa Blatt (Founder and CEO at indipop), Mike Davis (CRO at InVisory), and Vaughn Mordecai (Senior Vice President Partner and Business Development at Mindmatrix).




Each guest brings perspective on their company's current Nearbound perspective. From Everflow’s successful referral strategy to navigating the Salesforce app exchange, tune in to understand key takeaways from the Catalyst conference.




Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.




Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 


P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.

What is up PartnerUp!




Katie Landaal, AVP, Global Partnerships and EcoSystem at ZoomInfo, discusses career trajectories, knowing your stats, keeping things simple, AI, and more. Katie, Jared, and Isaac dive into the importance of being willing to be an agent for change. Katie shares relevant stories from her time at ZoomInfo and at previous organizations, giving you a combination of tactical insights and an understanding of the overall strategy.




Katie, Jared, and Isaac highlight the importance of knowing the right partners to focus on and being willing to cut those who aren’t driving a meaningful impact. Katie and Jared even dive into a bit of controversy surrounding Jared’s recent LinkedIn post, which, at the end of the day, underlines the importance of being able to be an agent for change.




Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.




Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 


P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.

What is up PartnerUp!


Sangram Vajre, Co-Founder and CEO at GTM Partners, joins the show to discuss ecosystem, Nearbound, and category creation. He shares insights he learned while building Terminus, which was an early company in the ABM space. Sangram, Jared, and Isaac discuss how partner people can interface with CEO’s. They dive into how to show that partnerships can fit into the larger vision of the company. 


Sangram gets specific on what he is seeing with events, community, and AI in the market. He divulges how GTM Partners is taking advantage of those trends, and Sangram, Jared, and Isaac discuss the importance of embracing change.


Never miss an episode of the world’s number 1 podcast on partnerships by subscribing to PartnerUp on Apple Podcasts, Spotify, or wherever you get your podcasts. If you’re a visual person, sub to our YouTube, and see the full recording of us learning out loud.


Share the episode with your commentary on LinkedIn or Twitter and we’ll highlight your commentary. We love to hear your thoughts on each episode, and always comment back or respond to emails/dms. Hey! We’re real people. 
P.S. We just dropped the news on the largest event in partnerships history is BACK… and bigger. The historic PL[X] Summit for 2023 is now the Nearbound Summit. Register, 100% FOR FREE over at https://nearboundsummit.com and get your FREE event workbook while supplies last.