92 episodes

Issues, interviews, and insights into the U.S. housing market. Monthly takes on what’s happening in the housing market today, and what might be happening tomorrow. From the John Burns Research and Consulting (JBREC) team.

The podcast is hosted by Dean Wehrli, Principal at JBREC. Dean manages residential and commercial real estate consulting assignments across the country and has deep knowledge of California’s Bay Area, Sacramento, and Central Valley markets as well as Northern Nevada.

John Burns Research and Consulting is an independent research provider and consulting firm focused on the housing industry. The company’s research subscribers receive the most accurate analysis possible to inform their macro investment decisions, and the company’s consulting clients receive specific property and portfolio investment advice designed to maximize profits. The team takes great pride in enabling the profitable development of the best places to live in the world.

New Home Insights Podcast John Burns Research and Consulting

    • Business
    • 4.8 • 72 Ratings

Issues, interviews, and insights into the U.S. housing market. Monthly takes on what’s happening in the housing market today, and what might be happening tomorrow. From the John Burns Research and Consulting (JBREC) team.

The podcast is hosted by Dean Wehrli, Principal at JBREC. Dean manages residential and commercial real estate consulting assignments across the country and has deep knowledge of California’s Bay Area, Sacramento, and Central Valley markets as well as Northern Nevada.

John Burns Research and Consulting is an independent research provider and consulting firm focused on the housing industry. The company’s research subscribers receive the most accurate analysis possible to inform their macro investment decisions, and the company’s consulting clients receive specific property and portfolio investment advice designed to maximize profits. The team takes great pride in enabling the profitable development of the best places to live in the world.

    Episode 92: Building Up: Walton Global's Strategic Land Insights

    Episode 92: Building Up: Walton Global's Strategic Land Insights

    This episode of the New Home Insights Podcast delves into the intricacies of land banking, a crucial component of the real estate industry, with insights from Kate Kaminski, the COO of Walton Global.

    Kate shares her journey from the home building industry to her pivotal role at Walton, a company that has significantly influenced land banking in North America since its shift from Canada to the US in 2006. Walton Global, a family-owned enterprise for over 45 years, specializes in land asset and investment management, focusing on raising capital globally to invest in various land assets, primarily in the southern United States.

    • 51 min
    Episode 91: It’s the Spring Selling Season, So Why Are You Reading this Instead of Selling a Home?

    Episode 91: It’s the Spring Selling Season, So Why Are You Reading this Instead of Selling a Home?

    Every year, the housing sector eagerly awaits the spring selling season. With the holidays in the rearview and the weather warming, it’s time to buy. If you are a purist about seasonal starting dates, it is not technically spring yet, but don’t be that way.

    Jody Kahn and Dillan Krieg are surveying homebuilders monthly for John Burns Research and Consulting. They keep tabs on the housing market nationwide and at a granular level. We chatted with both of them on the latest episode of the New Home Insights podcast, so tune in for some spring selling season insights.

    • 47 min
    Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle

    Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle

    “Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, parks—in a community. It is your identity wrapped up in your home and your neighborhood.

    Building on our sales and marketing focus from our previous episode of the New Home Insights podcast with Stephanie McCarty of Taylor Morrison Homes, we chat with Caroline Simmel, Senior Vice President of Sales and Marketing for Empire Communities’ Georgia and Tennessee region. Caroline and her colleagues are all about lifestyle, but she also discusses trends and preferences, processes and methods with us.

    • 52 min
    Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity

    Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity

    The concept of “brand” can be a bit vague. At its core, it is a service or product that some part of the public can identify as uniquely yours. It is what you do, what you provide. It sets you apart, and people want it. Think Apple and iPhones; think Lululemon and translucent leggings. Or think Google and mapping software that lets you know there’s a Starbucks on the street where you are about to turn right. (Hey, Google, there is always a Starbucks at the corner. You’re not helping.)

    Taylor Morrison is one of the biggest home builders in the nation. A few years ago, they wanted to refine their brand. Stephanie McCarty is Taylor Morrison’s Chief Marketing and Communications Officer. CEO Sheryl Palmer tapped Stephanie a few years ago to refine and modernize the builder’s brand. Stephanie’s mission is to ensure home shoppers know what they can expect when considering a Taylor Morrison home. 

    On this episode of the New Home Insights podcast, I talk brand with Stephanie, and tons more. We get into buyer segments and market niches, media usage and strategies, data analytics and market research, and online and in-person sales strategies.

    • 49 min
    Episode 88: Swimming with Giants: Olson Homes' Strategic Approach in a Sea of Big Builders

    Episode 88: Swimming with Giants: Olson Homes' Strategic Approach in a Sea of Big Builders

    Scott Laurie and Olson Homes know that you have to be smart when you are one of the smaller fish swimming in the sea of big fish. You have to be nimble. You have to play the long game. You have to be omnivorous. You have to seek opportunity where others may not see it.

    Olson Homes is a Southern California builder with a laser focus on what they build best and where they will sell best. However, the lessons learned from Scott’s experience as a small builder are universal.

    • 53 min
    Episode 87: What's Next for Building Products and Home Remodeling?

    Episode 87: What's Next for Building Products and Home Remodeling?

    The pandemic taught many lessons. In housing, one was that disruptions in the things we build homes with can, unsurprisingly, bring the industry to its knees. As 2023 draws to a close, we ask: Are we finally past all of that—the rising prices, broken supply chains, and interminable waits for everything from a garage door to window latches that forced builders to wait weeks to sell a home that was otherwise ready to go? Can we finally stop using the phrase “post-pandemic” and just move on?

    Matt Saunders, JBREC’s Senior Vice President of Building Products, lives, eats, and breathes this world. On the latest episode of the New Home Insights podcast, he joins me to walk us through the latest in building products and trends in remodeling and discuss the future of these spaces.

    • 43 min

Customer Reviews

4.8 out of 5
72 Ratings

72 Ratings

Mariann!! ,

Great show!

Very valuable podcast with lots of free research and information.

west coast media ,

Real estate industry shill

This firm does interesting research for the real estate industry, but this podcast is an attempt at promoting clients and giving them a platform to push their ideas. Not terribly balanced, but if you’re into that kind of thing, you may love this.

Heather Bo ,

Interesting Topics!

This show covers a range of interesting real estate topics, with knowledgeable guests. Truly a must-listen real estate podcast!

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