39 min

Nicolas Bidon, CEO, Xaxis Ad Age Ad Lib

    • Business News

When Nicolas Bidon talks about his business, he talks about becoming an “outcome” media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from metrics like CPMs to specific business goals. We get into all of that, plus weedy topics like arbitrage, transparency and FBI in

When Nicolas Bidon talks about his business, he talks about becoming an “outcome” media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global programmatic media and technology platform — boasting some 3000 clients across 47 markets. The evolution to an outcome-based focus, Bidon says, represents a shift away from metrics like CPMs to specific business goals. We get into all of that, plus weedy topics like arbitrage, transparency and FBI in

39 min