141 episodes

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles. 

Ad Age Ad Lib Ad Age

    • Business News
    • 4.5, 50 Ratings

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles. 

    Taking Latin-inspired creative to the mainstream

    Taking Latin-inspired creative to the mainstream

    Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls for diversity. He weighs in on other topics, like his love of jazz music and how he would rebrand the Catholic Church.

    • 40 min
    Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

    Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role

    Justin Billingsley has one hell of a Lego set.

    Publicis Groupe’s first global chief marketing officer used the famed building blocks in an analogy during the Ad Age Ad Lib podcast to explain how the holding company’s Power of One works for clients. Billingsley said that for client Mercedes-Benz the company constructed a shop, Publicis Emil, composed of 650 people in 39 countries customized specifically to the automaker’s needs.

    • 42 min
    Behind the AP’s new marketing push

    Behind the AP’s new marketing push

    Julie Tucker, global marketing director for the Associated Press, on the news wire service’s new marketing and what separates it from the ‘Truth’ campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.

    • 39 min
    There’s no mistaking Leeann Leahy

    There’s no mistaking Leeann Leahy

    Portland Maine’s Via agency CEO talks about the current racial protests; directing a commercial with Jim Perdue via iPhone; her Catholic school education and the disco ball in her home.

    • 38 min
    Auto marketing during the pandemic

    Auto marketing during the pandemic

    Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it’s here to stay. Plus, she shares management tips she learned while working in Japan.

    • 34 min
    The pandemic paradox

    The pandemic paradox

    Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens up.

    • 37 min

Customer Reviews

4.5 out of 5
50 Ratings

50 Ratings

MisterMomentum ,

Really Great

The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

BigSven ,

Wonderful!

Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

Katie Joy B. ,

Marketing Magic!

Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

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