Nicole Buckenwolf: Making Sense of Complex Product Graphs with Taxonomies and Ontologies Content Strategy Insights

Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy.
Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry.
Building these massive catalogs involves a variety of users and collaborators. Both the vendors who provide the products and the shoppers who buy them - as well as the in-house teams that build these complex shopping systems - benefit from the valuable metadata that Nicole and her colleagues create.
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