Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
Dan Mall: Creating a Sustainable Design System Practice
The basics of building a design system are fairly simple. Ensconcing a system in an organization's culture so that it's actually adopted and used is a more complex undertaking.
Dan Mall takes a content-first approach as he helps organizations evolve their design systems from projects to products and ultimately to firmly embedded practices that let teams deliver the efficiency and consistency benefits that such systems offer.
Jarno van Driel: Semantics, Accessibility, and SEO
Jarno van Driel is a true pioneer on the semantic web.
Even before you could add machine-readable semantic markup to webpages, he was discovering ways to help search engines understand what web pages were about. Much of that success grew out of his early focus on accessibility and usability.
When semantic markup was introduced, he was among the first cadre of experts on RDFa, Microdata, schema.org, and other semantic practices, and he is to this day one of the most respected practitioners of this craft.
Steve Portigal: Interviewing Users
To conduct a good research-focused interview, you need to cultivate a professional interviewing mindset.
Steve Portigal has been doing this for years, and he has written a book to help other researchers and designers conduct better interviews.
Now in its second edition, Interviewing Users: How to Uncover Compelling Insights, covers interviewing techniques, of course, but also research best practices, how to document your work, and how to make sense of your discoveries.
Michael Reid: English-Language Privilege
Michael Reid is a consultant who helps organizations with their diversity, equity, and inclusion programs.
A linquist by training, he is extremely attuned to the role of language in his work, which led to his explorations of the privilege given to English-language speakers in our modern, hyper-connected world.
His discoveries can help content professionals of all kinds identify and address the dynamics and biases that arise from the pivotal role that the English language plays in modern digital business.
Lo Etheridge: Human-centered Federation for Headless CMSs
The arrival of decoupled content architectures and headless CMSs creates a new set of challenges for content modelers, authors, administrators, and others who work with content systems.
Lo Etheredge does developer relations for Hygraph, a headless CMS company. Dev rel folks don't typically drive organizational change and stakeholder alignment, but Lo's unique background in social work uniquely prepares them to help customers with the human side of content management.
Sana Remekie: Content Orchestration for the Composable Web
The emergence of modular web architectures and complex digital experiences has created a need for new content-management practices and for new enterprise tools.
One of the most pressing new needs is the ability to orchestrate the assembly of content elements, which may come from a variety of sources and be used in a variety of distribution channels.
Sana Remekie started her company, Conscia, to help large enterprises deal with these new challenges.
Energizing, Illuminating and Insightful! 🙌
Regardless of your experience level around content creation and folding it into your marketing strategy - this is a must listen! Larry and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a content playbook successfully over the long haul in today’s shifting marketing landscape. Highly recommend listening and subscribing!
Great podcast. Not so great sound quality
I love the content of this podcast, interesting interviews with lots of smart content luminaries.
Maybe it’s just me but I struggle with the fact that it sounds like it’s recorded in a tunnel. Don’t know if it’s an equipment issue but I would listen to it religiously if the sound quality was better.
Super wow! 🤩
If you’re involved in content creation at all this show is for you!!