Nikolaj Nyholm on gaming and what the rise of professional eSports means for 21st century brands Between Worlds

Nikolaj Nyholm is one of the most prolific European entrepreneurs and investors. When I first met him many years ago, he was on the verge of selling his pioneering image recognition company, Polar Rose, to Apple. Previously, he also founded Speednames/Ascio (acquired by Group NBT) and Imity (acquired by Zyb/Vodafone). Nikolaj’s new passion is gaming. His latest venture is RFRSH, an esports marketing and media rights company working with a growing number of the best player-owned esports teams including Astralis, Godsent, Heroic, and Norse. I caught up with Nikolaj at his brand new elite, training facility in Copenhagen to talk about the future of professional gaming, digital branding and the art of avoiding tilting.