Nonprofit Executive Podcast with Joel Kessel and Mary Vallon‪i‬ Joel Kessel & Mary Valloni

This step is what all of your hard work has been leading up to.  You’re raising funds, asking people to be part of your team, building out your branding and the reason is that you’re trying to make a difference in the world.  Once you get here, this is the time to celebrate!  You’re seeing lives changed and now you get to tell people all about it and thanking everyone who took part.  This is a really fun step and one that too many people miss.

Depending on how you’re raising funds, everyone has a demographic they serve and tend to raise funds from.  There is a process for every group of people, and you need to think it through before you just go in and ask for money.  You should never do a blanket approach to fundraising because you want to be well-received by every group you get in front of.

In today’s episode, we are talking about how to Deploy Your Team.

Today we are on step 4 of Mary’s Fundraising FREEDOM process, Enhance Your Brand.  There are so many organizations that lean on their staff for branding.  They hire marketing people to design a logo or to make sure that your message is en pointe.  However, in this step, I want your volunteers to have a say in what you’re putting in front of the general public.

This is the step that changes everything.  It’s how you go from raising thousands of dollars to hundreds of thousands of dollars to millions and so on.  This is the meat of the entire Fundraising FREEDOM process. 

Research actually allows us to gain confidence.  Especially if you are trying to raise a larger amount of money, this step allows you to regroup and overcome your fear of fundraising.  The data and numbers are important – you want to be as specific with the data as to be believable.  You want to give enough stats to show that you know what you’re doing.