Nonprofit Executive Podcast with Joel Kessel and Mary Valloni Joel Kessel & Mary Valloni

In today’s episode, we are talking about how to Deploy Your Team.

Today we are on step 4 of Mary’s Fundraising FREEDOM process, Enhance Your Brand.  There are so many organizations that lean on their staff for branding.  They hire marketing people to design a logo or to make sure that your message is en pointe.  However, in this step, I want your volunteers to have a say in what you’re putting in front of the general public.

This is the step that changes everything.  It’s how you go from raising thousands of dollars to hundreds of thousands of dollars to millions and so on.  This is the meat of the entire Fundraising FREEDOM process. 

Research actually allows us to gain confidence.  Especially if you are trying to raise a larger amount of money, this step allows you to regroup and overcome your fear of fundraising.  The data and numbers are important – you want to be as specific with the data as to be believable.  You want to give enough stats to show that you know what you’re doing. 

In today’s episode, we are jumping into Mary’s Fundraising FREEDOM process with step 1, Focus Your Vision.  For today, we are talking about vision as it pertains to finance.  Is it $100,000, $1,000,000, or $10,000,000?  Whatever it is, I want you to focus your vision on the dollar amount you want to accomplish that you’ve laid out in your strategic plan.  Get that number locked in your head. 

After completing steps 1-6 of the Strategic Planning process, you should have tactics all over the place.  At this point, you are ready to formulate and pull together your one-page strategy.  You already have your strategic objectives finished, now all you have to do is gather the tactics you and your planning team have put together.