Oil and Gas Sales and Marketing Podcast

5.0 (8)
BUSINESS
UPDATED WEEKLY

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.

JUL 2

Harnessing AI for Sales Success | Ep 71

In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold calling, and sales coaching, emphasizing the importance of leveraging data and technology to improve efficiency and drive results. They mention the two-hour workshop they’re putting on for […]

12 min
JUN 11

Mastering Sales Negotiation: Insights from Saad A Saad | Ep 70

In this conversation, Mark and Matt are joined by Saad A Saad. Saad discusses the intricacies of sales negotiation, emphasizing the unique nature of negotiations in a sales context compared to other types. He highlights common mistakes salespeople make, the importance of understanding client needs, and the role of data in negotiations. Cultural considerations and […]

33 min
JUN 4

PR, Sales, Marketing: Their Roles in Oil and Gas Success | Ep 69

In this episode, Mark, Matt, David Saxe and Paige Donnell discuss the critical role of public relations (PR) in the oil and gas industry, emphasizing the distinction between PR, marketing, and crisis communication. They explore the importance of storytelling in marketing, adapting to changing buyer behavior, and the integration of sales and marketing efforts. The […]

35 min
MAY 28

Harnessing Conferences for Business Growth | Ep 68

Live from OTC. Mark and Matt explore the evolving landscape of networking and business development, emphasizing the importance of in-person connections, the impact of social media, and effective strategies for leveraging conferences and after-party events. They discuss how to build authority through content creation and the significance of meaningful connections in today’s business environment; all […]

26 min
MAY 21

Building a Sales Team from Scratch (hint – start with marketing) | Ep 67

In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation […]

34 min
MAY 7

Mastering Sales Strategies for Global Accounts | 067

In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the […]

32 min
APR 23

Building a Winning Sales Team with guest/Jasun Jeray from Oracle | Ep 65

In this episode, Mark LaCour and co-host Matt are joined by Jasun Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales at Oracle. They explore the importance of domain expertise, effective communication, and the alignment between sales and marketing. The conversation also touches on […]

28 min
APR 16

Disconnected Marketing w/guest Casey Cheshire | Ep 64

In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit from direct conversations with clients, the role of AI in marketing, and the significance of building relationships through podcasting and community engagement. They also delve into […]

31 min

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Oil and Gas This Week is the show for busy oil pros who want to quickly keep their finger on the pulse of the industry.

4.7 (529)

BUSINESS

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5

out of 5

8 Ratings

This marketer’s favorite marketing podcast

May 15

CK_Bear

I’m five episodes in and can’t stop listening. Matt explains marketing strategy like a C-level, marketing ops like a director, and advanced tactics at the level of someone who is still deep in the game. I’m surprised at how many areas he can dive into (I’ve listened to SEO, social selling, sales compensation plans, account based selling, and lead generation so far). Mark does a great job delivering sales insights, keeping everything on track, and asking great questions. Please keep it up!
Difficulty Simplified

06/20/2024

NHammer

Mark and the team are second to none. Sales and marketing in this industry can be extremely difficult, especially with all the digital noise nowadays, but the team does an excellent job simplifying everything and providing “all the good stuff, none of the extra fluff”. Keep up the great work y’all. — Hammer
Needed Topics in O&G

03/06/2024

mattc5454

Great work bringing the importance of Sales & Marketing functions to the forefront. Historically, as y’all know, our industry has lacked synergy between these two groups and painted them as a strict push/pull relationship. Y'all are highlighting the criticality and need to forge these functions together to impact results. Keep up the great work. Maybe pump out an episode every 3 days? Cheers, guys!
Masterclass in Sales & Marketing

09/02/2023

Brendon in the 'Nati

This podcast is a must listen! I share it with anyone I know that is working in a sales or marketing role in the oil and gas industry. The strategies for lead generation, such as cold emailing and reaching out to customers early in the morning and on Friday and Sunday afternoons have helped me to generate more opportunities in my current role. And, it’s funny, my organization just purchased ZoomInfo which has already generated multiple opportunities and saved me hours of work! Can’t wait to be part of the Insiders group!

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.