49 episodes
Oil and Gas Sales and Marketing Podcast Oil & Gas Global Network
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- Business
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5.0 • 7 Ratings
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Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.
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The Power of Hybrid Events, with guests Trae Stanley and Benjamin Jansen with Audion | Ep 48
Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and part remote. Learn the power and reach of these hybrid events, what it takes to do it right, how to reduce […]
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Transition: Dealing with Sales Changes w/guest Michel Prive | Ep 47
Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\’s activity, and how to shift focus to the new status. All of which leads to new revenue and opportunities, if handled […]
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Virtual Showrooms with guests Ben and Jason from Quake Marketing Group | Ep 46
Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\’re thinking, but a very easy and dynamic way to show off your company\’s products or services anywhere, at any time in a 3-dimensional space, that is ridiculously easy to understand. Think […]
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Account Based Marketing | Ep 45
Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you get the perfect story in front of your perfect prospect to drive sales. Todd Gregoryhttps://www.linkedin.com/in/jtoddgregory/ […]
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Lack of Brand Awareness. What to Do About It | Ep 44
Mark and Matt discuss what it takes to maintain a strong presence in the minds of your target audience, building brand loyalty and influencing your buyers, how to measure brand awareness, engaging with online communities and the importance of consistent branding elements. Plus, find out if Mark is considered an influencer or not. Brought to […]
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Owning the Space with Guests from Fifth Ring | Ep 43
Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader, and the joys of loss reviews. Todd Gregoryhttps://www.linkedin.com/in/jtoddgregory/ Ian Ordhttps://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/ Fifth Ringhttps://www.fifthring.com/ Brought to you […]
Customer Reviews
Marketing and sales together? A winner!
As someone who works in the notoriously cyclical oil and gas industry, I really appreciate how this podcast helps me adapt my marketing and sales approach for any type of market conditions.
Needed Topics in O&G
Great work bringing the importance of Sales & Marketing functions to the forefront. Historically, as y’all know, our industry has lacked synergy between these two groups and painted them as a strict push/pull relationship. Y'all are highlighting the criticality and need to forge these functions together to impact results. Keep up the great work. Maybe pump out an episode every 3 days? Cheers, guys!
Masterclass in Sales & Marketing
This podcast is a must listen! I share it with anyone I know that is working in a sales or marketing role in the oil and gas industry.
The strategies for lead generation, such as cold emailing and reaching out to customers early in the morning and on Friday and Sunday afternoons have helped me to generate more opportunities in my current role. And, it’s funny, my organization just purchased ZoomInfo which has already generated multiple opportunities and saved me hours of work!
Can’t wait to be part of the Insiders group!