53 min
On Email, Copywriting + Anti-Bro Marketing Girl Gang Craft The Podcast
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- Entrepreneurship
Can you write copy that leads to major sales without using fear and manipulation tactics?
For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that’s anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track.
This week, Phoebe sits down with the launch whiz and copy queen to talk all things email marketing, copywriting, and ethical launches. Tune in as Tarzan shares her biggest lessons to date from running a successful company (including how psychedelics have served her business) and calls on us all to interrogate our own levels of engagement with “bro marketing”—aspiration marketing that uses short-sighted and self-serving tactics to compel consumer behavior.
QUOTES:
[24:12] The truth is you can hustle when you’re not at your desk. I never stopped thinking about my business, and that’s what burned me out.
[26:20] When you land on something that people really bite, don’t go on and create the next thing. Work on that. Launch it again. Sell it again. Create more of that thing.
[39:15] There’s no “Bible of Ethics” that says do this, don’t do that. Businesses are complex.
[43:13] For most people, what will make the biggest difference in their email marketing is just consistently showing up. That is step one.
SHOW NOTES
LEVEL UP
Can you write copy that leads to major sales without using fear and manipulation tactics?
For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that’s anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track.
This week, Phoebe sits down with the launch whiz and copy queen to talk all things email marketing, copywriting, and ethical launches. Tune in as Tarzan shares her biggest lessons to date from running a successful company (including how psychedelics have served her business) and calls on us all to interrogate our own levels of engagement with “bro marketing”—aspiration marketing that uses short-sighted and self-serving tactics to compel consumer behavior.
QUOTES:
[24:12] The truth is you can hustle when you’re not at your desk. I never stopped thinking about my business, and that’s what burned me out.
[26:20] When you land on something that people really bite, don’t go on and create the next thing. Work on that. Launch it again. Sell it again. Create more of that thing.
[39:15] There’s no “Bible of Ethics” that says do this, don’t do that. Businesses are complex.
[43:13] For most people, what will make the biggest difference in their email marketing is just consistently showing up. That is step one.
SHOW NOTES
LEVEL UP
53 min