40 min
TBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman On Strategy Showcase
-
- Marketing
TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.
TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.
40 min