41 min
Online Reputation Management with Reputation.com CEO Joe Fuca How I Launched This: A SaaS Story
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- Technology
Welcome back to How I Launched This! Stephanie Wong (@stephr_wong) is back this week hosting Joe Fuca of Reputation.com. Their advanced algorithms based on years of machine learning experience help companies find, manage, and maintain their online brand presence.
With his history growing companies into worldwide successes, Joe starts the show telling us about his fascinating experiences with category creation, from infancy to acceptance to widespread use. His current work at Reputation has brought him to the feedback economy, which he says is still growing. As more users leave reviews for various companies and services, these organizations are beginning to realize the benefits of customer opinions. Reputation.com is able to aggregate feedback from online reviews, surveys, social media, phone calls, and more to create Score X for industry-specific companies. This score allows users to directly compare vendors of the same industry and lets companies know how they're doing relative to their competition. It helps companies be found by customers as they research which doctor to use or car dealership to patronize. In addition, Reputation is providing businesses with specific, real-time metrics they can act upon to enhance the customer experience.
Joe tells us more about the progression of Reputation from novel idea to powerful tool. He talks about how changing technologies have affected the company and how they've been able to adapt and build a better product. From their start in personal reputation management to their current enterprise offering, Reputation.com has taken advantage of cutting edge technology to collect and analyze pertinent data. General Motors, a big client of Reputation, is a great example of how the company has integrated and adapted their platform for their enterprise clients.
Later, we talk about how 2020 has changed Reputation.com and how they're keeping up with the increased traffic the year has brought. Joe offers valuable advice to other company heads as they deal with Covid-19 and drives home how important customer loyalty is in these trying times. The future of Reputation.com will see a fun rebranding that really expands the reputation experience management platform.
Episode Links:
Reputation.com
DocuSign
Welcome back to How I Launched This! Stephanie Wong (@stephr_wong) is back this week hosting Joe Fuca of Reputation.com. Their advanced algorithms based on years of machine learning experience help companies find, manage, and maintain their online brand presence.
With his history growing companies into worldwide successes, Joe starts the show telling us about his fascinating experiences with category creation, from infancy to acceptance to widespread use. His current work at Reputation has brought him to the feedback economy, which he says is still growing. As more users leave reviews for various companies and services, these organizations are beginning to realize the benefits of customer opinions. Reputation.com is able to aggregate feedback from online reviews, surveys, social media, phone calls, and more to create Score X for industry-specific companies. This score allows users to directly compare vendors of the same industry and lets companies know how they're doing relative to their competition. It helps companies be found by customers as they research which doctor to use or car dealership to patronize. In addition, Reputation is providing businesses with specific, real-time metrics they can act upon to enhance the customer experience.
Joe tells us more about the progression of Reputation from novel idea to powerful tool. He talks about how changing technologies have affected the company and how they've been able to adapt and build a better product. From their start in personal reputation management to their current enterprise offering, Reputation.com has taken advantage of cutting edge technology to collect and analyze pertinent data. General Motors, a big client of Reputation, is a great example of how the company has integrated and adapted their platform for their enterprise clients.
Later, we talk about how 2020 has changed Reputation.com and how they're keeping up with the increased traffic the year has brought. Joe offers valuable advice to other company heads as they deal with Covid-19 and drives home how important customer loyalty is in these trying times. The future of Reputation.com will see a fun rebranding that really expands the reputation experience management platform.
Episode Links:
Reputation.com
DocuSign
41 min
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