Operational Excellence in Marketing: How to Get There The Art of Marketing Operations

Operationally excellent functions can supercharge your business, launching teams towards efficiency and distinction. Unfortunately, this rhythm of strong practices with plans, goals, measurements and systems is lacking across marketing teams.

We met with Peter Mahoney, CEO & Founder at Plannuh, to discuss exactly why most marketing teams lack this vital alignment, and how you can build a strategy to gain operational excellence. Also the host of the podcast, The Next CMO, and author of a book by the same title, we speak with Peter about tried-and-true, actionable strategies you can implement today.

Join us as we discuss: Understanding the financial component of marketing ops is essential for excellenceTranslating marketing outcomes into executive languageEssential thought leadership strategy and how to build your own