80 episodes

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

Ops Cast MO Pros

    • Business
    • 5.0 • 8 Ratings

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

    Is Attribution ruining Marketing? with Carey Picklesimer

    Is Attribution ruining Marketing? with Carey Picklesimer

    Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently launched CorpsStrength, a non-profit dedicated to supporting that community.

    Tune in to hear:
    - Her thoughts on whether attribution modeling/reporting has been a net positive or negative for marketers.
    - Carey addresses if there is a gap between the expectations vs reality with attribution.
    - If there is a way to get close to the promise of attribution.

    Learn Practical, Tactical Attribution from Carey at Marketingops.com: https://marketingops.com/product/practical-tactical-attribution/
    Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

    • 38 min
    Why is it so hard to hire Marketing Ops Pros? with Max Spanier

    Why is it so hard to hire Marketing Ops Pros? with Max Spanier

    Joining us today is Max Spanier to help us answer the question: Why is it so hard to hire Marketing Ops professionals? Max is the founder and President of Sloane Staffing, a recruitment firm that specializes in: Marketing Technology, Digital Marketing, Saas Sales, and Technology roles. Prior to starting Sloane Staffing, Max was an Enterprise Account Executive at Marketo. Before that he held other sales and business development roles at ion interactive and SoVi Digital. 
    Tune in to hear:
    Max break down "Why is it so hard to hire Marketing Ops Pros?"His perspective on whether hiring managers are being too specific about the skills and experience they are looking for.If he sees any differences in opportunities or expectations for candidates from larger organizations that don’t get exposure to the broad set of tech and processes that some at smaller organizations get.Whether or not hiring managers/leaders should consider supplementing with consultants / contractors / freelancers? Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

    • 42 min
    How to Find Your Next Marketing Ops Role with Chelsea Rosenberg

    How to Find Your Next Marketing Ops Role with Chelsea Rosenberg

    Joining us today to talk about getting your next MOps role is Chelsea Rosenberg. Chelsea has been in the recruiting, people ops, and coaching/counseling space for over 10 years, with 7 of those specializing in all things marketing. 3 years ago, she became hyper specialized in Marketing Operations and is proud to have become a respected and oft-referred resource for Marketing Operations Professionals as they look for new career adventures, work to grow their team, and learn the skills needed to navigate the world of work.
    In addition to recruiting and people ops, Chelsea is proud to share her passion for coaching and guiding others to uncover their fullest potential and supporting them in reaching their goals through her consultancy Sprout Bright Consulting!

    In this episode, we talk about: 
    How someone should approach going from a more junior role to a more senior role.Chelsea's advice for our listeners who either want to go from an entry level role to the next step or from an IC to management role. Common challenges she sees for Marketing Ops (and Rev Ops?) job-seekers.The importance of being able to talk to non-technical people as an Ops professional.Best practices for job seekers.







    Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

    • 45 min
    The War Between the Art & Science of Marketing and Measurement with Camela Thompson

    The War Between the Art & Science of Marketing and Measurement with Camela Thompson

    On this episode, we talk with  Camela Thompson, VP of Marketing at CaliberMind, a B2B Marketing Analytics Platform. Camela has been with CaliberMind for almost three years. Prior to that she spent 15+ years in Revenue Operations in the tech industry in successful startups such as Qumulo, Extrahop, and CDK Global (formerly Cobalt) before proving herself as a customer-first growth marketer. She is deeply familiar with the pain points that Ops teams face and is passionate about helping Ops professionals accelerate their careers.   In addition, she hosts CaliberMinds' podcast, The Revenue Marketing Report. 
    On this episode, we cover: 
    Camela's take on the trend of bringing Marketing Operations under the Revenue Operations umbrella.Is the driver for creating a Rev Ops function is usually driven more for alignment or to manage costs/headcount? If so, what kinds of challenges does this create?What Camela means by the "The War Between the Art & Science of Marketing and Measurement"Link to The Revenue Marketing Report Podcast: https://www.calibermind.com/revenue-marketing-report/podcasts











    Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

    • 50 min
    Why don't we focus more on Project Management with Evan Dunn

    Why don't we focus more on Project Management with Evan Dunn

    Our guest on this episode is Evan Dunn, Director of Growth Marketing at Syncari.

    Prior to joining Syncari, he also held several roles in marketing, including other leadership roles in growth marketing, digital and social media. He also has experience in customer success, as well as being VP of Product at Resonance AI.

    Tune in to hear:
    The question about how Project Management is defined (is it about tasks or people and resources?)Evan's journey from linguistics to marketing and product developmentEvan's experience in Product Development and what it taught him on the value of project management Tips on various personal and professional project management techniquesEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

    • 39 min
    Revenue Operations in the Military with Carter Wright

    Revenue Operations in the Military with Carter Wright

    In this episode, we talk with Carter Wright about Revenue Operations in the Military. Carter is currently Manager of Revenue Operations with the US Army. He has been with the US Army in a variety of roles, including combat duty. Most of his roles have been in and around Sales and Marketing. In addition, he is actively pursuing more knowledge about marketing and revenue operations and is a freelance consultant. 

    Tune into this episode to hear about: 
    Carter's career journey and how he became so interested in Revenue Operations.Carter's take on how the concept of Revenue Operations applies to the Military. What he sees as the primary use of ops and tech in recruiting.The importance of data and analytics in his current role.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

    • 29 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

algno ,

My fave marketing operations podcast!

I am probably biased because I was a guest, but I love OpsCast! Lots of relevant topics. I like to listen on my lunch break.

misterizzo88 ,

Excellent Content

I thoroughly enjoy learning from each and every one of these episodes.

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