33 min
Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist) Apptivate: App Marketing Explained
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- Marketing
Today’s episode takes you behind the scenes of one mobile app company’s marketing team makeup. We’ll touch on paid social, paid content, offline, and display and search performance marketing strategies, and how they mix with branding for optimized “brandformance.”
Today’s episode takes you behind the scenes of one mobile app company’s marketing team makeup. We’ll touch on paid social, paid content, offline, and display and search performance marketing strategies, and how they mix with branding for optimized “brandformance.”
33 min