161 episodes

The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.

Ortho Marketing Live Ortho Marketing

    • Business
    • 4.8 • 5 Ratings

The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.

    OM Ep. 160- Q&A with Shelley Bostrom of Align My Practice

    OM Ep. 160- Q&A with Shelley Bostrom of Align My Practice

    In this Ortho Marketing Podcast, host Dean Steinman is joined by Shelley Bostrom, founder and owner of Align My Practice. They discuss ways to get your practice to the next level.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Shelley Bostrom
    Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things Orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

    • 17 min
    OM Ep. 159- Inside the Mind of an Orthodontic Marketing Expert: Marketing Secrets Unveiled

    OM Ep. 159- Inside the Mind of an Orthodontic Marketing Expert: Marketing Secrets Unveiled

    Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to marketing excellence!

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Dean Steinman
    Dean Steinman is a seasoned marketing professional with over 25 years of experience in the industry. As the President of Ortho Marketing, he has proven himself as a visionary leader and an expert in the field of orthodontic and dental marketing.

    With a career spanning more than two decades, Dean has consistently demonstrated his dedication to helping dental professionals succeed in an ever-evolving digital landscape. His expertise encompasses a wide range of marketing strategies, from traditional methods to cutting-edge digital approaches, making him a trusted resource for dental professionals looking to grow their practices.He understands the unique challenges faced by dental practices and has developed tailored marketing solutions that yield tangible results.

    Under Dean's leadership, Ortho Marketing has become a beacon of innovation and effectiveness in the dental marketing world. His ability to stay at the forefront of industry trends and adapt to new technologies has allowed Ortho Marketing to deliver exceptional marketing services across the nation. As the President of Ortho Marketing, he continues to lead the way in helping dentists achieve their business goals and reach new heights of success.

    • 31 min
    OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx

    OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx

    In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Todd Blankenbecler
    Todd has 30+ years in dental specialty software, primarily in orthodontics. He is currently the General Manager of EasyRx. He, along with Dr. Marc Lemchen, acquired EasyRx from ODL Labs in 2016. Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management. EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021. He was the recipient of the 2020 AAO Ortho Innovator Award. He was a principal in Dolphin Imaging and Management Solutions. Patterson acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.

    • 26 min
    OM Ep. 157- Navigating Ortho Opportunities in the APAC Market with Paul Capodanno

    OM Ep. 157- Navigating Ortho Opportunities in the APAC Market with Paul Capodanno

    In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Paul Capodanno
    Paul Capodanno is the current CEO of Pista Enterprises who represents digital products and solutions in Japan and Korea under Pista Health. Mr. Capodanno is a former executive at DentalMonitoring and more recently with KLOwen Braces. With a strong background in international market developments and B2B marketing, he has created a new way for companies to enter foreign markets with an end-to-end solution that includes sales, marketing, practice support, and compliance. Today, Pista Enterprises is associated with over 2500 clinics and practices to bring them the latest technology in orthodontic treatments ranging from detection software to custom 3D braces, dental sleep apnea treatments, and retainer programs. The ultimate goal of the company is to change the way patients in Asia receive orthodontic treatments and give better access to alternative solutions while allowing practices to scale.

    • 30 min
    OM Ep. 156- New Technology Partner Opportunity for your Aligners with Smile Genius Dental

    OM Ep. 156- New Technology Partner Opportunity for your Aligners with Smile Genius Dental

    In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily.

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Nipun Kathuria
    Nipun Kathuria is the CEO and Co-Founder of Smile Genius Dental. Smile Genius is a startup based in Dublin, Ireland which is also backed by the the government entity, Enterprise Ireland. Smile Genius launched world's first all-in-one clear aligner platfom that connects doctors, manufacturing labs and patient with its remote monitoring app. Nipun has been pivotal in the company's recognition and success to date globally. Smile Genius works with clinics, DSOs and labs in Europe, UK, US and Middle East. Nipun is on a mission to help build Smile Genius as the go to single platform for all things orthodontics and dentistry.

    Nipun's prior experience has been in Businesses and Marketing where he led digital transformations for various retails brands in India and Ireland. Nipun graduated as a software engineer in India prior to doign is MBA from Trinity College Dublin.

    • 27 min
    OM Ep. 155- Upending the Aligner Market with OrthoSnap

    OM Ep. 155- Upending the Aligner Market with OrthoSnap

    In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more!

    Ready to elevate your practice? Contact us!
    https://orthomarketing.com/contact-us/

    About Dr. Alex Molayem:
    3rd generation dentist, UCLA DDS 08', Columbia AEGD 09', founded 3 de novo practices from 2010 to 2016, exited. Founded Pair Dental in 2019, Became CEO in 2021 and sold to Cloud Dentistry in 2022. Joined Orthosnap early 2023 as Chief Revenue Officer to help scale and grow the company.

    • 28 min

Customer Reviews

4.8 out of 5
5 Ratings

5 Ratings

CCharmed ,

Finds the Diamond in the Ruff

Dean makes it a mission to find unique guests that are in the industry to bring on the show. It has help me learn and connect with more people in the industry.

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