22 min
46: OTT Advertising for CTV An Overview with Abigail Griggs of El Toro The Plus Podcast
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- Business
What is OTT Advertising? What is Targeted OTT Advertising? How are those different and which will have better source attribution, function without cookies and show provable ROAS? In this podcast, hear Michelle Toivonen and Abigail Griggs of El Toro discuss OTT Advertising options and the future of streaming ads.
What is OTT Advertising? What is Targeted OTT Advertising? How are those different and which will have better source attribution, function without cookies and show provable ROAS? In this podcast, hear Michelle Toivonen and Abigail Griggs of El Toro discuss OTT Advertising options and the future of streaming ads.
22 min