51 episodes

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

The Plus Podcast Midwest Direct

    • Business
    • 5.0 • 3 Ratings

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

    Rich Gebbie on How to Achieve Your Best Combination of Discounts and Delivery in 2021

    Rich Gebbie on How to Achieve Your Best Combination of Discounts and Delivery in 2021

    Join us for a quick interview with Rich Gebbie, CEO of Midwest Direct, as he shares some quick updates on USPS rate changes, the announcement that first class, presorted postcard sizes have been upgraded to 6x9", and the revised delivery standards for the coming 2021 holiday season.

    Jump to the links here:

    2021 Updated USPS Rate Book

    2021 New Presort, First Class Postcard

    2021 USPS Revised Delivery Standards

    • 6 min
    Rich Gebbie, CEO on 2021 Postage Increase

    Rich Gebbie, CEO on 2021 Postage Increase

    Rich Gebbie, CEO discusses how to save on postage when mailing first-class or standard mail, also known as marketing mail. Options include commingling your mail to achieve a discount on your postage. Mailers can also learn about USPS promotions with postage discounts.

    • 6 min
    45: Dispelling Myths: Building Personas

    45: Dispelling Myths: Building Personas

    Marketers are usually well aware of their primary persona. However, driving new growth, new segments, or multiple business lines requires developing and managing multiple personas. These personas form the foundation of all successful content creation. There’s just one small problem -- creating subsequent personas from data can be incredibly hard to do.

    • 25 min
    47: How To Use Our Marketing Tools to Build a Highly Targeted Campaign

    47: How To Use Our Marketing Tools to Build a Highly Targeted Campaign

    The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the hospitality, retail, and restaurant industries. For these industries, it has been especially difficult to bring in new customers and maintain relations with current ones due to travel restrictions, limited hours, and other precautions put into place. As things start to take on a new normal, bringing on these new customers is vital. Now -- more than ever -- you need to market your business.
    Listen to this episode of the Plus Podcast to learn how to use our marketing tools to build a highly targeted marketing campaign.
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    Learn More: mw-direct.com/pluspod

    • 19 min
    44: How to Develop a Strategic Marketing Plan

    44: How to Develop a Strategic Marketing Plan

    Today we will deep dive into what it takes to answer these questions and how Midwest Direct can help you with them. Listen to this episode of The Plus Podcast to learn more about developing your strategic marketing plan.
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    Learn More: mw-direct.com/pluspod
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    Resources:
    https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en
    https://www.mw-direct.com/blog/posts/25-26-the-power-of-creative-with-expert-graphic-designer-sheila-hart-part-1-2/
    https://www.mw-direct.com/blog/posts/financial-services-and-the-future-of-advertising/

    • 16 min
    46: OTT Advertising for CTV An Overview with Abigail Griggs of El Toro

    46: OTT Advertising for CTV An Overview with Abigail Griggs of El Toro

    What is OTT Advertising? What is Targeted OTT Advertising? How are those different and which will have better source attribution, function without cookies and show provable ROAS? In this podcast, hear Michelle Toivonen and Abigail Griggs of El Toro discuss OTT Advertising options and the future of streaming ads.

    • 22 min

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