26 episodes

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

The Plus Podcast Midwest Direct

    • Business
    • 5.0, 3 Ratings

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

    25: The Power of Creative With Expert Graphic Designer, Sheila Hart; Part 1

    25: The Power of Creative With Expert Graphic Designer, Sheila Hart; Part 1

    Learn how to create a cohesive message and brand across all channels when creating and developing an omnichannel campaign with Sheila Hart and Michelle Toivonen.
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    Learn More: mw-direct.com/pluspod
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    Resources:
    https://www.hartsart.net/
    https://www.usps.com/business/pdf/informed-delivery-campaign-image-requirements.pdf
    https://www.mw-direct.com/media/p5cdrmso/9-19-updated-ip-targeting-display-advertisement-specifications-midwest.pdf
    https://www.mw-direct.com/media/gh5bafrh/dpp-ad-specs-updated-16520-86.pdf
    https://www.mw-direct.com/blog/posts/updated-mail-piece-design-tips/
    https://www.mw-direct.com/data/digital-plus-post/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    • 32 min
    24: How to Use Our Political Marketing Tools to Build Highly Targeted Political Campaigns

    24: How to Use Our Political Marketing Tools to Build Highly Targeted Political Campaigns

    You may have already read about our digital+post political tool, Political Powerup, to help you revolutionize your mail and get your political campaign seen by everyone. What you may not know is we also have a powerful marketing tool that uses IP targeting to get your message out to a very targeted audience. Listen to this week’s episode of The Plus Podcast with Mike Ruffing to learn how Political Powerup and Midwest Direct’s IP Targeting tools can help you win your next election.
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    Learn More: mw-direct.com/pluspod
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    Resources:
    https://www.mw-direct.com/data/digital-plus-post/
    https://www.mw-direct.com/blog/posts/political-powerup/
    https://www.mw-direct.com/marketing/outbound-marketing/political-ip-targeting/
    https://www.linkedin.com/in/mikeruffing/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    • 29 min
    23: Why You Should Add Social Media Ads to Your Next Mailing

    23: Why You Should Add Social Media Ads to Your Next Mailing

    When you ask to add digital+post to your next campaign, we help you greatly extend your marketing reach by adding Facebook and Instagram ads to the feeds of the people already on your mailing list. It’s easy to do and has proven to boost campaign results by 20%.
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    Learn More: mw-direct.com/pluspod
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    Resources:
    https://www.mw-direct.com/data/digital-plus-post/
    https://www.mw-direct.com/data/digital-plus-post/socialmatch/
    https://www.mw-direct.com/data/digital-plus-post/social-media-advertising/
    https://youtu.be/xIl-p_JCmEA
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/
    https://www.linkedin.com/in/fowlerdana/

    • 18 min
    22: Understanding Vote By Mail with Rich Gebbie

    22: Understanding Vote By Mail with Rich Gebbie

    Today we are sitting down with Rich Gebbie, CEO of Midwest Direct for a bonus episode of The Plus Podcast. Rich has spent a lot of time working directly with many counties in Ohio and the Board of Elections to help them implement a robust, accurate and timely Vote By Mail (or Absentee) Ballot programs. Now more than ever you need a ballot partner with experience you can lean on, Midwest Direct has served over 36 counties with more than 5 million ballots. We have the experience to help you get through the challenges that the 2020 Primaries and General election bring in the face of global changes. Partner with us to plan a complete and accurate election.
    Listen to Rich Gebbie go over the challenges counties face in current and upcoming elections and how to overcome them.
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    Learn more: mw-direct.com/pluspod
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    Resources:
    https://youtu.be/R4tb0y89R6Y
    https://www.mw-direct.com/mailing/direct-mail/ballots/
    https://www.mw-direct.com/blog/posts/election-ballots/
    https://www.linkedin.com/in/richard-gebbie-b131328/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    • 7 min
    21: Midwest Direct's Insights On Working From Home

    21: Midwest Direct's Insights On Working From Home

    Today on The Plus Podcast, we are covering something a little different from our typical topics of mail, data, and marketing. With the world being in such a strange state right now we wanted to take the opportunity to give our listeners an insight into how Midwest Direct is handling everything. Midwest is considered an essential business partner of the USPS and will remain open and operating as normal.
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    Learn More: mw-direct.com/pluspod
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    Resources:
    https://www.mw-direct.com/about/
    https://www.linkedin.com/in/mandygebbieclayton/
    https://www.linkedin.com/in/chrisagordon/
    https://www.linkedin.com/in/jeremy-heroux-a3a28364/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/
    https://www.linkedin.com/in/scott-campbell-319a187/
    https://www.linkedin.com/in/mikeruffing/
    https://www.linkedin.com/in/fowlerdana/

    • 17 min
    20: Everything You Need To Know About Informed Delivery Directly from the USPS

    20: Everything You Need To Know About Informed Delivery Directly from the USPS

    In this episode, Bob Dixon, Director of Product Technology Innovation from the USPS Informed Delivery® Development Team, will go over what the Informed Delivery email experience is like for a consumer, the most recent stats from the USPS, and some amazing case studies.
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    Learn More: mw-direct.com/pluspod
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    Resources:
    https://www.mw-direct.com/blog/posts/updated-mail-piece-design-tips/
    https://youtu.be/3kpdAoYqEe8
    https://www.mw-direct.com/data/digital-plus-post/
    https://www.mw-direct.com/blog/posts/we-tried-informed-delivery-for-two-weeks-this-is-what-happened/
    https://informeddelivery.usps.com/
    https://www.mw-direct.com/data/digital-plus-post/informed-delivery-booklet/
    https://www.uspsdelivers.com/informeddelivery-calculator/?C690
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    • 33 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

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