42 episodes

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

The Plus Podcast Midwest Direct

    • Business
    • 5.0 • 3 Ratings

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

    A New Chapter For The Plus Podcast

    A New Chapter For The Plus Podcast

    To succeed in marketing in 2021, you’ll need to be flexible, well-informed, and ready for anything! Subscribe now and stay up to date strategies like:
    - Scaling your company using our data services to find, target, and build new markets
    - How to use our one-stop marketing solutions to boost fundraising
    - How to save time and money with professional guidance on your next mailing
    - Why you should add another channel to your retargeting efforts, and more!
    ...
    Learn More: mw-direct.com/pluspod

    • 2 min
    40: A Year For The History Books At Midwest Direct

    40: A Year For The History Books At Midwest Direct

    In this episode of the podcast, we look back on everything we covered in 2020. If you missed a few episodes, we put it all into one place! On the resources page attached you will find the links to all of the episodes we published in 2020 with brief descriptions of each.
    Listen to the Final Episode: Season Two of The Plus Podcast and hear our wrap up and anything you may have missed in 2020 -- a year for the history books!
    ...
    Learn More: mw-direct.com/pluspod
    ...
    Resources:
    Digital+Post - Starting at 4:30
    Nonprofit Summit - Starting at 14:00
    Interviews - Starting at 21:20
    Data and Digital - Starting at 28:20

    © 2020 Midwest Direct. All rights reserved.

    • 38 min
    39: Data Audit Creates Actionable Insights For Major Furniture Retail Partner; Part 2

    39: Data Audit Creates Actionable Insights For Major Furniture Retail Partner; Part 2

    Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort.
    ...
    Learn More: mw-direct.com/pluspod
    ...
    Resources:
    https://www.mw-direct.com/blog/posts/35-36-the-power-of-a-partnership-data-review-part-1-2/
    https://www.mw-direct.com/data/enhancement/support-services/
    https://www.mw-direct.com/data/analysis-reporting/
    https://www.mw-direct.com/data/enhancement/
    https://www.mw-direct.com/blog/posts/generating-insights-and-analysis-for-data-driven-marketing/
    https://www.mw-direct.com/contact/
    https://www.linkedin.com/in/jean-depalma-b10b7461/
    https://www.linkedin.com/in/gary-a-seitz-4764487/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    © 2020 Midwest Direct. All rights reserved.

    • 28 min
    38: Data Audit Creates Actionable Insights For Major Furniture Retail Partner; Part 1

    38: Data Audit Creates Actionable Insights For Major Furniture Retail Partner; Part 1

    Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort.
    ...
    Learn More: mw-direct.com/pluspod
    ...
    Resources:
    https://www.mw-direct.com/blog/posts/35-36-the-power-of-a-partnership-data-review-part-1-2/
    https://www.mw-direct.com/data/enhancement/support-services/
    https://www.mw-direct.com/data/analysis-reporting/
    https://www.mw-direct.com/data/enhancement/
    https://www.mw-direct.com/blog/posts/generating-insights-and-analysis-for-data-driven-marketing/
    https://www.mw-direct.com/contact/
    https://www.linkedin.com/in/jean-depalma-b10b7461/
    https://www.linkedin.com/in/gary-a-seitz-4764487/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    © 2020 Midwest Direct. All rights reserved.

    • 29 min
    37: Our 5 Favorite Nonprofit Case Studies

    37: Our 5 Favorite Nonprofit Case Studies

    Today’s podcast is a special release from the event for Nonprofits and those responsible for Development, Fundraising, Annual Fund Drives, and CRM Data Management. This session will focus on case studies of nonprofit marketing and fundraising campaigns, including: Eric Switzer, Digital Sales Manager, reviews an event fundraiser for a religious organization, an enrollment campaign for a charter school, and a theater camp’s summer program campaign; Mike Ruffing, Business Development for Midwest Direct, reviews a local nonprofit school recruitment campaign; Michelle Toivonen reviews the campaign we built utilizing our digital+post dashboard to capture attendees and potential people of interest. Listen to this episode of The Plus Podcast to hear some exclusive case studies to show how you can ramp up your next nonprofit campaign with digital+post.
    ...
    Learn More: mw-direct.com/pluspod
    ...
    Resources:
    https://www.mw-direct.com/blog/categories/Case%20Studies/
    https://www.mw-direct.com/blog/posts/17-18-omnichannel-fundraising-campaigns-made-easy-part-1-2/
    https://www.mw-direct.com/blog/posts/32-33-how-to-clone-your-best-donors-with-marketing-attribution-tactics-part-1-2/
    https://www.mw-direct.com/data/digital-plus-post/
    https://www.linkedin.com/in/mikeruffing/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    © 2020 Midwest Direct. All rights reserved.

    • 13 min
    36: The Power of a Partnership Data Review; Part 2

    36: The Power of a Partnership Data Review; Part 2

    Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are helping our clients interpret and optimize their data – more importantly, we help them find resources to maintain it. This includes the topic of today’s podcast – Partnership Data Reviews – a very specific and powerful option available to current clients. In this episode of The Plus Podcast, Jean DePalma, Director of CTRAC Direct, explains how these Partnership Data Reviews can inform and accelerate your marketing plans.
    ...
    Learn More: mw-direct.com/pluspod
    ...
    Resources:
    https://www.mw-direct.com/data/enhancement/support-services/
    https://www.mw-direct.com/data/analysis-reporting/
    https://www.mw-direct.com/data/enhancement/
    https://www.mw-direct.com/blog/posts/generating-insights-and-analysis-for-data-driven-marketing/
    https://www.mw-direct.com/contact/
    https://www.linkedin.com/in/jean-depalma-b10b7461/
    https://www.linkedin.com/in/michelle-toivonen-2a444a4/

    © 2020 Midwest Direct. All rights reserved.

    • 24 min

Customer Reviews

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3 Ratings

3 Ratings

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