46 episodes

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

The Plus Podcas‪t‬ Midwest Direct

    • Business
    • 5.0 • 3 Ratings

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

    OTT Advertising Overview with Abigail Griggs of El Toro

    OTT Advertising Overview with Abigail Griggs of El Toro

    What is OTT Advertising? What is Targeted OTT Advertising? How are those different and which will have better source attribution, function without cookies and show provable ROAS? In this podcast, hear Michelle Toivonen and Abigail Griggs of El Toro discuss OTT Advertising options and the future of streaming ads.

    • 22 min
    43: Top 5 Marketing Mistakes You Can’t Afford Make in 2021

    43: Top 5 Marketing Mistakes You Can’t Afford Make in 2021

    As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers break the bank with bad marketing decisions. This year feels critical for many clients, so here’s some free advice on the top 5 marketing tactics you cannot afford to get wrong in 2021!
    Listen to this episode of the Plus Podcast to avoid these painful marketing pitfalls in 2021.
    ...
    Learn More: mw-direct.com/pluspod

    • 17 min
    42: Real-World Strategies and Tactics to Boost Fundraising

    42: Real-World Strategies and Tactics to Boost Fundraising

    Listen to this episode of The Plus Podcast to learn strategies and tactics to boost your nonprofit fundraising and how to do it within a reasonable budget by using nonprofit postage through the USPS.
    ...
    Learn more: mw-direct.com/thepluspodcast
    ...
    Resources:
    https://www.mw-direct.com/blog/posts/how-to-qualify-for-nonprofit-mail-rates/
    https://www.mw-direct.com/data/
    https://www.mw-direct.com/data/digital-plus-post/
    https://www.mw-direct.com/marketing/strategic-marketing/
    https://www.mw-direct.com/blog/tags/nonprofits/

    • 17 min
    41: Who is Midwest Direct? An Interview with Sean Gebbie

    41: Who is Midwest Direct? An Interview with Sean Gebbie

    We are nearly 40 years old and began as a presort mailing company. Our growth is a product of years of service for our clients and strategic capital investments. We have expanded our business lines from presort and commingled mail to also include:
    - Data Services ranging from list purchasing, data appends and data hygiene to data warehousing, analysis, and data auditing services
    - Marketing Services that include online direct marketing such as IP Targeting, display ads, and social media marketing
    - Print/Mail Services including a full inhouse print center and lettershop
    Start with this episode of the Plus Podcast where we sit down with Sean Gebbie, President of Midwest Direct, to learn more about the “why” behind the company and what Midwest Direct is truly about.
    ...
    Learn More: mw-direct.com/pluspod
    ...
    Resources:
    https://www.mw-direct.com/about/
    https://youtu.be/ILw94x56aiw
    https://www.facebook.com/MidwestDirect/photos/2235447216756230
    https://www.mw-direct.com/resources/newsroom/
    https://www.mw-direct.com/about/management/sean-gebbie/

    • 11 min
    A New Chapter For The Plus Podcast

    A New Chapter For The Plus Podcast

    To succeed in marketing in 2021, you’ll need to be flexible, well-informed, and ready for anything! Subscribe now and stay up to date strategies like:
    - Scaling your company using our data services to find, target, and build new markets
    - How to use our one-stop marketing solutions to boost fundraising
    - How to save time and money with professional guidance on your next mailing
    - Why you should add another channel to your retargeting efforts, and more!
    ...
    Learn More: mw-direct.com/pluspod

    • 2 min
    40: A Year For The History Books At Midwest Direct

    40: A Year For The History Books At Midwest Direct

    In this episode of the podcast, we look back on everything we covered in 2020. If you missed a few episodes, we put it all into one place! On the resources page attached you will find the links to all of the episodes we published in 2020 with brief descriptions of each.
    Listen to the Final Episode: Season Two of The Plus Podcast and hear our wrap up and anything you may have missed in 2020 -- a year for the history books!
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    Learn More: mw-direct.com/pluspod
    ...
    Resources:
    Digital+Post - Starting at 4:30
    Nonprofit Summit - Starting at 14:00
    Interviews - Starting at 21:20
    Data and Digital - Starting at 28:20

    © 2020 Midwest Direct. All rights reserved.

    • 38 min

Customer Reviews

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3 Ratings

3 Ratings

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