Our Fabric First National Real Estate

Want to lead in real estate with cutting-edge AI? In conversation with Stewart Bunn, Samantha McLean founder of Elite Agent, writer, podcast host and AI enthusiast, breaks down next-gen AI tactics that are reshaping property sales today.Samantha explains the different technologies and AI tools being used by agents, including ChatGPT, which can generate listing descriptions and social media posts. She discusses how AI is improving virtual tours for buyers and renters, and how agents can use da...

In this episode Ed Atkinson, First National's Chief Operations Officer is joined by Amy Read, General Manager of Customer Marketing & Commercial Effectiveness at REA Group to catch up on all things real estate marketing. With their combined wealth of marketing knowledge in real estate, media and advertising this episode Ed and Amy, cover a lot of topics and offer many insights.Hear the answers to:What can we, as real estate agents be doing better to market ourselves and propert...

In this episode First National's Stacey Kelly, National Growth Manager and Ray Ellis, Chief Executive Officer discuss updates and issues facing the real estate industry and the economy as a whole. Avoiding the proposed rent freezeAddressing the issues property managers face when it comes to domestic and family violenceRental increasesInterest rate risesGood news for real estate - 440,000 sales across Australia in the past 12 monthsMedian house pricesPrivacy act changes and cyber security...

In this episode, we delve into the important topics of vicarious trauma and secondary trauma. Real estate agents are in a unique position in that we go into people's homes on a daily basis. As a result, probably more than any other profession outside of the human services sector, real estate agents are likely to come into contact with or witness domestic and family violence or abuse in some way or another. Primary and secondary vicarious trauma can result from witnessing situations of domesti...

In this episode Lee Woodward interviews Joel Davis the owner of Image Property a property management company looking after more than 5000 properties. Joel has a team of 23 staff working in Australia and another 18 staff supporting them from the Philipines and he is a major support of the Net Promoter Score (NPS) system which measures customer satisfaction. In this episode we hear how Joes has used NPS to improve his business as well as to incentivise his staff.

In this episode Tom Panos (The Real Estate Gym) interviews Su Reynolds, the co-owner of First National Byron Bay. Su is one of the real estate industry's leading women making her start in real estate 34 years ago going straight from school in to her first role. Even though Su is a top performer, you might be surprised to know she was seeing a downturn in her results a little while ago so Tom asks her what she changed about her operations and methods to turn her results around.