24 episodes

Our nation uses the word “United” in its name. Yet every major issue affecting our lives finds us increasingly divided along political lines -- from economic and consumer considerations, to our business investment and cultural affiliations, to what makes us and the company we keep feel safe when we lay our heads down at night. While we all know intellectually that polarizing forces will continue to stoke these divides, it serves our collective interest in a prosperous future to find ways to unite, and settle for no less. 

So, how do we adopt that mindset and transport it into practice -- commit to converse and not cancel? Building off the success from last season, join us weekly, as host Dan Granger, Founder and CEO of Oxford Road, and his guests from across the spectrum explore the principles of civil discourse and how to pair these with real action in business and in life at large to create change.

This show is dedicated to the notion of E Pluribus Unum - Out of Many, One. We believe that we can work through differences without deepening divides as we embark on the long road to national recovery.

Oxford Road Presents: The Divided States of Media Dan Granger

    • Marketing
    • 5.0 • 10 Ratings

Our nation uses the word “United” in its name. Yet every major issue affecting our lives finds us increasingly divided along political lines -- from economic and consumer considerations, to our business investment and cultural affiliations, to what makes us and the company we keep feel safe when we lay our heads down at night. While we all know intellectually that polarizing forces will continue to stoke these divides, it serves our collective interest in a prosperous future to find ways to unite, and settle for no less. 

So, how do we adopt that mindset and transport it into practice -- commit to converse and not cancel? Building off the success from last season, join us weekly, as host Dan Granger, Founder and CEO of Oxford Road, and his guests from across the spectrum explore the principles of civil discourse and how to pair these with real action in business and in life at large to create change.

This show is dedicated to the notion of E Pluribus Unum - Out of Many, One. We believe that we can work through differences without deepening divides as we embark on the long road to national recovery.

    Newt Gingrich on Sponsorship, Polarization and Achieving Unity, “After the War” - This Week on The Divided States of Media

    Newt Gingrich on Sponsorship, Polarization and Achieving Unity, “After the War” - This Week on The Divided States of Media

    Pro Tip: When speaking about polarization with Newt Gingrich within seven days from a Presidential Election, prepare for a wild ride. Our thirty-five minutes together is all at once the shortest, most dense, and perhaps most consequential discussion we've had on this series.
    At 77, Newt is at once the storied Republican Warrior, fighting an existential threat where through this election, the fate of America hangs in the balance, and concurrently the softened Elder Statesman, calling conservatives to listen and seek common ground with the other side. In our short time, he offers his thoughts on the history of our divisions, systemic racism, and prescriptions for how businesses, media, and politicians can pull us out of our "cycle of cynicism and negativism." Newt’s comparison of today to the pre-Civil War Era where the prospect of war became inevitable, are concerning to say the least. As a historian and political practitioner, few have lived that have known more about the occupants of our Highest Office.
    We explore our contrasting expectations of Trump's behavior, George Washington's position on parties, and the secret to his success in collaborating with Bill Clinton. For extra credit, he regales us with a story about the time Richard Nixon gifted him a strategy that later resulted in the Republican Revolution, his position as House Speaker, and perhaps a clue that explains our union's current state. If it makes you feel better, we also talk about podcasts. "For the country's sake, it would be really helpful if starting in December or January, people could just listen to each other." It doesn't matter if you love or hate the man or his policy positions; this interview is an education. 

    • 35 min
    The Power of Marketers To Shape Media Products - With Vox Co-Founder Matthew Yglesias.

    The Power of Marketers To Shape Media Products - With Vox Co-Founder Matthew Yglesias.

    Matthew joins us on The Divided States of Media to discuss how we can engage our differences across the political divide and find common points of agreement — which he has successfully achieved in the marketing of his book. He also describes the influence that advertisers have on the media products our nation has gone from devouring to choking on: “The advertising business fundamentally decides what kinds of media are worth creating.”
    His advice to the advertising community: “think about the consequences of your actions and the power that you have to shape the media going forward.” For marketers feeling sidelined by the vitriolic nature of modern media, this episode is your rallying cry to be part of the solution. Listening to Matthew not only makes you smarter, but it’s also a fun ride. Let me know what you think.

    • 1 hr 16 min
    Mainlining Controversy: Carly Fiorina talks us through media’s contribution to the polarized state of our nation and how leaders can turn things around by taking the long view.

    Mainlining Controversy: Carly Fiorina talks us through media’s contribution to the polarized state of our nation and how leaders can turn things around by taking the long view.

    We’ve gotten “high on conflict” according to Carly Fiorina. The former CEO of HP, first woman to run a Fortune 50 Company, and 2016 Presidential contender joins us on The Divided States of Media to discuss the threat of polarization and hate. She explains, “We are mainlining controversy like a drug… the media is amplifying it.” 
    During her time with HP, Carly was pushing Stakeholder Capitalism before it was cool. In this hour-plus conversation, she details her philosophy — “market share grows when customers and employees believe they are doing business with a company that is principled.” It’s what she calls, “enlightened self-interest”. More than virtue signaling, she breaks down the ways the media is failing its customers by allowing “entertainers masquerading as journalists” to rile us up, instead of putting in the time and energy to hear from both sides while encouraging collaboration and problem-solving to occur over time. She also explains how this correlates with distrust in media reaching an all-time high. My conversation with Carly was refreshingly clarifying, if not sobering. It’s a call to action for our industry to do the hard work, even if it feels like swimming upstream in our present climate. I hope you’ll make time for this one.

    • 1 hr 8 min
    Addicted to Hate: A Conversation with Director, David Smick about his New Film, “Stars and Strife” with a Call to Arms for Media and Brands

    Addicted to Hate: A Conversation with Director, David Smick about his New Film, “Stars and Strife” with a Call to Arms for Media and Brands

    This week on The Divided States of Media, Dan sits down with David Smick, Director of Stars and Strife, a new film that should be required viewing for all Americans as an antidote to the hate and divisions that plague us. The film was co-produced by Barry Levinson (Think Rain Man, Good Morning Vietnam, The Natural) and includes interviews with Rahm Emmanual, James Baker, Leon Panetta, Alan Greenspan, and a host of other powerhouse contributors; it’s a history lesson in how our society has become so addicted to hate, media’s role in the decline of civility; and the antidotes to what ails us. Our interview with the Director goes deeper on topics pertinent to business leaders and people in media to help do our part to heal as a nation. The film will bring you to tears, while this interview will give you a deeper understanding.

    • 1 hr 20 min
    Drinking from a firehose with Jason Calacanis: polarization, racism, capitalism and how we can find a better future.

    Drinking from a firehose with Jason Calacanis: polarization, racism, capitalism and how we can find a better future.

    Our spiciest episode so far. This week on The Divided States of Media, Dan sits down with Podcaster, Angel Investor (He turned a $100k investment into over $100M), and philanthropist Jason Calacanis. Jason gives us a tech mogul’s view into the causes and solutions around today’s polarized state and gives a refreshing cause for optimism. He makes a sound argument for why podcasts are the answer to Media’s suicidal tendencies and has practical solutions for how the private sector can join forces to solve some of this country’s most difficult problems. We don’t choose favorites, but if we did...

    • 1 hr 26 min
    How Biased is a Media Outlet? Are you getting facts or opinion? We chat with Vanesa Otero from Ad Fontes Media to find out just that.

    How Biased is a Media Outlet? Are you getting facts or opinion? We chat with Vanesa Otero from Ad Fontes Media to find out just that.

    This one’s for the data geeks. Marketers — wouldn’t it be great if you had a simple chart that could show how fair and objective the media you’re sponsoring truly is? This week on The Divided States of Media, Dan sits down with Vanessa Otero, founder and CEO of Ad Fontes Media. Using a weighting algorithm, her company’s Interactive Media Bias Chart®, objectively rates media outlets based on bias and reliability. Vanessa and her team’s efforts are helping advertisers and agencies get a clearer picture of how and where they invest their ad dollars.

    • 1 hr 3 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Macdoad ,

Not just for pandemics

Great personal bios of the greats who have made our industry. Proscriptive strategy on how to make it through any downturn in the economy. Also - valuable discussions of new advertising channels, attribution, mergers and acquisitions, and consolidation.

stewredwine ,

2020's Must Listen Podcast for Marketers

Let's go back to New Year's Day 2020.

One of your resolutions was NOT, "figure out how to adapt my entire marketing organization in light of a global pandemic."

That's why every marketer NEEDS this show. At least listen to it at the fastest speed you can bear, or just read the show notes.

Because there isn't a better line up of guests anywhere in the world laying down so much front line intel on what is going in media and suggestions for what marketers can do to adapt.

JenVanBeek ,

Incredibly Informative

As a marketer, it’s been really valuable to hear from individuals at the top of the audio industry giving advice, sharing their thoughts on the future and to get a real snapshot of what’s happening. It’s helped give me the context I’ve needed in regards to spending right now. Thank you for putting this together Dan. Please continue having great people on the show!

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