22 min
Pain of payment, Bezos, and basketball tickets Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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- Marketing
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.
Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.
22 min