13 min
(Part 2) Longevity focus: “The world’s most misunderstood market” For What It's Worth
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- Investing
Creating products that better fit the needs of older people isn’t just a nice thing to do – it’s a tremendous economic opportunity, one that offers wins for businesses and consumers alike. Dr. Joe Coughlin, founder and director of the MIT AgeLab, explains why retirees are “the world’s most misunderstood market.” [Recorded 12/2/21]
Creating products that better fit the needs of older people isn’t just a nice thing to do – it’s a tremendous economic opportunity, one that offers wins for businesses and consumers alike. Dr. Joe Coughlin, founder and director of the MIT AgeLab, explains why retirees are “the world’s most misunderstood market.” [Recorded 12/2/21]
13 min