Part 2: The Future of Marketing: Exploring the Power of Digital Communities The Xcast: Amp Up Engagement

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.You will learn:What is the "Engagement OS" system and how it delivers earned ...