20 episodes

Welcome to The Xcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com

The Xcast: Amp Up Engagement InVision Communications

    • Business
    • 5.0 • 3 Ratings

Welcome to The Xcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com

    Behind the Creative: Storytelling with Jacoby Cochran

    Behind the Creative: Storytelling with Jacoby Cochran

    In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran. A writer, educator, and storyteller, Jacoby Cochran is the award winning host of City Cast Chicago, Chicago's favorite daily news podcast! The podcast was named Best of 2021, 2022, 2023 by the Chicago Reader and Chicago Magazine calls it “the essential Chicago podcast.” You can also catch Jacoby on Chicago's stages, TVs, and radios. As ...

    • 20 min
    Behind the Creative: A Conversation with John Masse

    Behind the Creative: A Conversation with John Masse

    What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

    • 18 min
    Mentorship: A Career Game-Changer

    Mentorship: A Career Game-Changer

    What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join Doug Binder, Senior Creative Director, and Emma Hardy, Associate Producer, as they delve into their mentor-mentee partnership, and share valuable advice for anyone looking to embark on their own career mentor...

    • 14 min
    Exploring the Path to Sustainable Events: Insights and Strategies

    Exploring the Path to Sustainable Events: Insights and Strategies

    "Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can truly be sustainable. Our panel of experts, led by InVision's Strategy Director Evan Strange, Executive Creative Director Molly Hodge, and Creative Director Michelle Bartosiewicz, share valuable insights and explore actionable strategies to make events...

    • 46 min
    Navigating the Creative-Production Partnership: Insights from Industry Experts

    Navigating the Creative-Production Partnership: Insights from Industry Experts

    Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between industry experts Jude Braunstein and Doug Binder, exploring the key lessons and strategies at the core of this collaborative journey.They Cover:- The importance of trust, transparency, and alignment of goals between creative and production - Balancing...

    • 19 min
    Part 2: The Future of Marketing: Exploring the Power of Digital Communities

    Part 2: The Future of Marketing: Exploring the Power of Digital Communities

    Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.You will learn:What is the "Engagement OS" system and how it delivers earned ...

    • 18 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

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