16 min

Patrick Peduto | How To Lose An $80 Million Advertising Account Overnight | EP: 013 Advertising Stories

    • Marketing

Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times? Not This Executive Creative Director. Not This Time.Let's just start with 1988's The New York Times headline:Cigarette Maker Cuts Off Agency That Made...

Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times? Not This Executive Creative Director. Not This Time.Let's just start with 1988's The New York Times headline:Cigarette Maker Cuts Off Agency That Made...

16 min

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