42 episodes
Advertising Stories Peter Levitan
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- Business
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4.4 • 17 Ratings
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Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
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How To Be A Brilliant Podcast Guest | EP: 42
Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast Guest
A podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?
So, take a listen and find out how to get rich and famous. Faster.
OH, Interview Valet does it all for you. I know. They did it for me.
OH, OH, do you like FREE? Go directly to Interview Valet and you can get a free copy of the informative 149-page book Podcast Guest Profits. Grow Your Business With A Targeted Interview Strategy.
Like Links...
Interview Valet
Thomas Schwab on LinkedIn
Advertising Stories. "The most important advertising industry podcast." Ad World Magazine
Even More?!
Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series of truly exceptional interviews with marketing leaders. Like Thomas.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast. -
How To Get More Advertising Agency New Business Leads. | EP: 41
Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up Daily
As Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership."
The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones each day. These are actionable leads for the advertising agency universe.
Steve Ratti on LinkedIn.
The Ratti Report.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast. -
Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40
Patrick Renvoisé of Sales Brain On How To Manage A Brain On Zoom
Just listen to this neuroscientist on how to sell using a virtual system like Zoom.
What is Patrick's Sales Brain? ....
"SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap®."
Patrick Renvoisé on LinkedIn
Sales Brain
# 4 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast. -
Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39
True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- Virtually
No way we are going to be able to do a retreat online. Impossible. Right? Wrong.
Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done.
This is especially important when people in the same company are hanging out faaaar apart.
Elicia Putnam on Linkedin.
True Story on the virtual meeting. "How to lead a retreat over Zoom."
# 3 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast. -
Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38
An Advertising Agency CEO On How To Win A Virtual Pitch
Linda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection.
This is a how-to get past not being in the same room BUT still exciting the client and winning.
# 2 in this virtual pitch series. Go listen to #1 with the leading advertising agency pitch consultant.
Linda Lane Gonzalez
Viva Multicultural
The Levitan Pitch. Buy This Book. Win More Pitches.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast. -
How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37
The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.
AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.
Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.
Lisa on LinkedIn
AAR Partners
The Levitan Pitch. Buy This Book. Win More Pitches.
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.
Remember... so you will hear my whole series on virtual pitching.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.
Customer Reviews
Give Us More!
This is a terrific series.
We can all learn from those who came before us. Their successes, insights, even their mistakes. In this series, Peter interviews the people who where there, in the room, deeply involved in some of the most famous, and in some cases, infamous events to unfold in the advertising industry for the past 50 years.
Well worth the time.
Listen to Peter, Get Insights, Enjoy The Stories
Listen to Peter Levitan! If you're in the advertising & marketing biz - especially if you work on the new biz side - listen to Peter. You'll appreciate the insights and stories. When I met Peter in 2013 I was 3 - 4 years into building an agency / production company hybrid. I led the biz dev. There was no model from which I pulled from. But when I talked to Peter, when I listened, and read his book and his blog, his writing and ideas validated a lot of what I had been doing while also giving me great tips and strategies that I hadn't thought of. That was just tremendous. Simply put Peter's writing helped me. It continues to help me. And in late 2018, after years of consistently increasing revenue, we sold that hybrid agency to a tech consultancy. Listen to Peter!
Wisdom!
The advertsing industry is built on a certain level of BS. Peter helps cut through it and provide insights and clarity to anyone working in the industry. You'll enjoy what he brings to the table and I guarentee you'll get something valauble out of even a quick listen.