1 hr 19 min
Paul Frampton discusses media, technology & advertising Agency Dealmasters podcast
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- Marketing
Paul Frampton is a customer & People-focused tech & marketing leader.
He is the President of the marketing consultancy and agency Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing’ alongside providing data-driven activation and execution for all addressable media channels.
Paul is also the host of the ‘Time for a Reset’ podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £85m revenue. He became EMEA CEO for disruptive B2B2C travel tech startup hi Inc (formerly Tink Labs) backed by Foxconn and Softbank.
We discuss:
🔸How journalism lured him into media and marketing
🔸How to get the most value from your media budget
🔸How CvE helps their clients to achieve business goals
🔸How to engage customers when 'Advertising is a tax paid by the poor.'
🔸Inclusive leadership & Improving agency culture
Enjoy the conversation.
Paul Frampton is a customer & People-focused tech & marketing leader.
He is the President of the marketing consultancy and agency Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing’ alongside providing data-driven activation and execution for all addressable media channels.
Paul is also the host of the ‘Time for a Reset’ podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £85m revenue. He became EMEA CEO for disruptive B2B2C travel tech startup hi Inc (formerly Tink Labs) backed by Foxconn and Softbank.
We discuss:
🔸How journalism lured him into media and marketing
🔸How to get the most value from your media budget
🔸How CvE helps their clients to achieve business goals
🔸How to engage customers when 'Advertising is a tax paid by the poor.'
🔸Inclusive leadership & Improving agency culture
Enjoy the conversation.
1 hr 19 min