Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads Exit Five: B2B Marketing with Dave Gerhardt

Deidre Hudson (CMO at Payability) joins Dave to talk about her experience as a B2B CMO, why you need to think like an operator, why demand gen is not a silver bullet, the four pillars of running marketing: people, performance, process, programs, why more B2B SaaS companies are building communities, the power of setting clear goals, getting inside your customers head, the cyclical nature of B2B marketing channels and more.
Follow Deidre: https://www.linkedin.com/in/deidrehudson/ Follow Dave: https://www.linkedin.com/in/davegerhardt/
Be a part of the Exit Five B2B marketing community at exitfive.com
This episode is brought to you by Metadata: https://metadata.io/
Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.
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