29 episodes

Perfect Balance: An Advertising Law Podcast is a monthly podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our weekly Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel.

Credits
Host and Executive Producer
Po Yi, Partner, Advertising, Marketing and Media

Music
Mark July, Courtesy of Shutterstock, Inc.

Perfect Balance: An Advertising Law Podcast Manatt, Phelps & Phillips, LLP

    • Business
    • 5.0 • 6 Ratings

Perfect Balance: An Advertising Law Podcast is a monthly podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our weekly Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel.

Credits
Host and Executive Producer
Po Yi, Partner, Advertising, Marketing and Media

Music
Mark July, Courtesy of Shutterstock, Inc.

    Episode 28: The Subscription and Continuity Product Conundrum: What the FTC’s proposed Negative Option Rule and State Automatic Renewal Laws mean for Marketers

    Episode 28: The Subscription and Continuity Product Conundrum: What the FTC’s proposed Negative Option Rule and State Automatic Renewal Laws mean for Marketers

    In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt partners J.J. Rodriguez and Eric Gold, to discuss how this more expansive negative option rule proposed by the FTC and the current and proposed state automatic renewal laws may change the way companies offer subscription and continuity products.

    • 34 min
    Episode 27: Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications

    Episode 27: Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications

    Today Po is joined by Manatt partners Bez Stern, Bryan Schneider and Scott Pearson, to discuss the latest efforts by regulators and legislators relating to what they deem to be unfair or deceptive fees and the implication for businesses marketing to consumers.

    • 22 min
    Episode 26: Climate Regulations: Risks and Opportunities for Companies

    Episode 26: Climate Regulations: Risks and Opportunities for Companies

    In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manat Energy and Environment Partner David Smith and Superconductor Co-Founder and Chief Creative Officer, Chris Adams, to discuss the current state of climate regulations and the marketing opportunities for companies working towards creating a more sustainable future. 

    • 25 min
    Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2

    Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2

    In Part 1 of this two-part episode of Perfect Balance: An Advertising Law Podcast, host Po Yi was joined by Jesse Brody and Bez Stern, Partners in Manatt’s Advertising, Marketing and Media team, to discuss many of the key updates that the Federal Trade Commission (FTC) made to its Endorsement Guides and the updated FAQs.

    • 20 min
    Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2

    Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2

    The Federal Trade Commission (FTC) released the final revisions to the Endorsement Guides as well as an updated version of its accompanying guidance, the FAQs.

    • 22 min
    Episode 24: AI-Generated Marketing: Who Owns the IP?

    Episode 24: AI-Generated Marketing: Who Owns the IP?

    In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Entertainment Partner Nathaniel Bach and Intellectual Property Protection and Enforcement Partner Jessica Wood to discuss challenges with owning AI-generated content created for marketing and minimizing intellectual property and other risks.

    • 27 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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