81 episodes

Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more.

The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emotional journey that is selling a company.

Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses Permanent Equity

    • Business
    • 4.8 • 39 Ratings

Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more.

The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emotional journey that is selling a company.

    How to Do Diligence Confidently (Ep. 5)

    How to Do Diligence Confidently (Ep. 5)

    Emily Holdman and David Cover walk through how to use the Diligence resources found at permanentequity.com and why we hope this project helps more sellers navigate the diligence process confidently. 
    THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
    https://www.permanentequity.com/diligence
     
    CONNECT
    Want to connect with Permanent Equity? https://www.permanentequity.com/contact 
    Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 
    Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
    Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 
    Visit https://www.permanentequity.com/for more
     
    TIMESTAMPS
    0:00 Most People Will Only Navigate Diligence Once
    1:21 Anyone Should Be Able to Navigate Diligence Confidently 
    2:16 Resources to Help You Diligence Confidently
    3:08 The Checklist
    4:33 Building Your Diligence Team
    5:59 Essays
    6:55 Downloadable Interactive PDF
    8:09 Do Diligence Confidently
     
    EPISODE CREDITS
    Produced by David Cover 
    Music by Jees Guy
     
    WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 
    Visit https://www.permanentequity.com/ for more
    Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 
    Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 
    Check out our other podcast episodes here: https://www.permanentequity.com/audio 
     
    LEGAL DISCLAIMER
    This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
     

    • 9 min
    Building Your Diligence Team (Do Diligence Confidently Ep. 4)

    Building Your Diligence Team (Do Diligence Confidently Ep. 4)

    Diligence requires a team effort. In Episode 4 of Do Diligence Confidently: Navigating the Due Diligence Process to a Deal, Emily Holdman and Taylor Hall give tips for how to assemble your team internally and how to hire external support from intermediaries and lawyers.
    THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
    https://www.permanentequity.com/diligence
     
    CONNECT
    Want to connect with Permanent Equity? https://www.permanentequity.com/contact 
    Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 
    Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
    Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 
    Visit https://www.permanentequity.com/for more
     
    TIMESTAMPS
    0:00 Intro & Assembling Your “League of Gentlemen”
    1:10 Who In Your Organization Are You Going to Involve?
    1:55 Hiring Outside Advisors
    6:28 Advice for Hiring a Lawyer
    11:43 Advice for Hiring an Advisor or Intermediary
     
    EPISODE CREDITS
    Produced by David Cover 
    Music by Jees Guy
     
    WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 
    Visit https://www.permanentequity.com/ for more
    Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 
    Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 
    Check out our other podcast episodes here: https://www.permanentequity.com/audio 
     
    LEGAL DISCLAIMER
    This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

    • 17 min
    The Process: From First Call to Close (Do Diligence Confidently Ep. 3)

    The Process: From First Call to Close (Do Diligence Confidently Ep. 3)

    In Episode 3 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Emily Holdman and Tim Hanson explain what the process of entering into a partnership with Permanent Equity looks like from the introductory call to close.
    THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
    https://www.permanentequity.com/diligence
     
    CONNECT
    Listen to the podcast David mentions on “How to Sell A Business in 2023”  https://www.permanentequity.com/content/how-to-sell-a-business-in-2023
    Want to start a conversation with Permanent Equity? https://www.permanentequity.com/contact 
    Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 
    Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
    Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 
    Visit https://www.permanentequity.com/ for more
     
    TIMESTAMPS
    0:00 Intro & Three Olds Talking About New Slang
    1:41 Step 1: Information Gathering Conversations
    3:30 Step 2: IOI (Indication of Interest Letter)
    6:54 Step 3: Site Visit(s)
    9:15 Step 4: LOI (Letter of Intent)
    10:33 Step 5: Diligence
    14:05 Step 6: The Business Deal
    15:10 Step 7: Purchase Agreement
    18:40 Step 8: Close (The Finish and the Starting Line)
    20:22 What’s Next?
     
    EPISODE CREDITS
    Produced by David Cover 
    Music by Jees Guy
     
    WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 
    Visit https://www.permanentequity.com/ for more
    Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 
    Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 
    Check out our other podcast episodes here: https://www.permanentequity.com/audio 
     
    LEGAL DISCLAIMER
    This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
     

    • 21 min
    Navigating Due Diligence to a Deal (Do Diligence Confidently Ep. 2)

    Navigating Due Diligence to a Deal (Do Diligence Confidently Ep. 2)

    Due diligence done right is about building relationships while building the deal. In Episode 2 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Taylor Hall and Tim Hanson explain to David Cover and Sarah George-Waterfield the purpose of diligence, why Permanent Equity approaches it with a posture of being helpful, and why problems found in diligence don’t have to be deal killers.
    THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
    https://www.permanentequity.com/diligence
     
    CONNECT
    Want to start a coversation with Permanent Equity? https://www.permanentequity.com/contact 
    Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 
    Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
    Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 
    Visit https://www.permanentequity.com/for more
     
    TIMESTAMPS
    0:00 Intro & What Is Diligence?
    4:29 Advice for Navigating the Due Diligence Process to a Deal
    6:37 Help Your Buyer Confidenlty Take Risk
    7:29 What Kinds of Problems Kill a Deal?
    9:54 Why We Don’t Play the Gotcha Game
    12:31 An Intervention for Taylor's Insanity
    14:09 Get Things “Cleaned Up”
    17:29 How to Build Trust With Your Buyer
    21:23 What Happens When Issues Come Up In Diligence
    23:36 Why Diligence Can Feel Overwhelming
    26:31 What Would Cause a Deal to Die?
    27:54 Our Approach to Diligence
    30:03 What’s Next?
     
    EPISODE CREDITS
    Produced by David Cover 
    Music by Jees Guy
     
    WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 
    Visit https://www.permanentequity.com/ for more
    Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 
    Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 
    Check out our other podcast episodes here: https://www.permanentequity.com/audio 
     
    LEGAL DISCLAIMER
    This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
     

    • 30 min
    We've Open-Sourced Our Diligence Process (Do Diligence Confidently Ep. 1)

    We've Open-Sourced Our Diligence Process (Do Diligence Confidently Ep. 1)

    Due diligence is intense. But it doesn’t have to be mysterious or a gotcha game. In Episode 1 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Tim Hanson and David Cover share why Permanent Equity has open-sourced their diligence process and introduce some of the topics and resources to help sellers and investors navigate diligence confidently.
    THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
    https://www.permanentequity.com/diligence
     
    CONNECT
    Want to connect with Permanent Equity? https://www.permanentequity.com/contact 
    Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 
    Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
    Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 
    Visit https://www.permanentequity.com/for more
     
    TIMESTAMPS
    0:00 Why Open-Source Our Diligence Process?
    2:26 We Built a Lot of Diligence Resources at permanentequity.com 
    3:34 Diligence Doesn’t Have to Be That Hard
    4:34 Let’s Do Diligence Confidently
     
    EPISODE CREDITS
    Produced by David Cover 
    Music by Jees Guy
     
    WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 
    Visit https://www.permanentequity.com/ for more
    Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 
    Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 
    Check out our other podcast episodes here: https://www.permanentequity.com/audio 
     
    LEGAL DISCLAIMER
    This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

    • 6 min
    John Marsh: Understanding People - Outside Insights

    John Marsh: Understanding People - Outside Insights

    John Marsh (Marsh Collective, Redemptification Podcast) cares deeply about people. It’s behind his obsession with restoring irreplaceable real estate in small towns across the Southeast, helping couples rebuild marriages and lives, and connecting individuals with each other and with work that fulfills them and fits their talents and ambitions. John talks with Brent Beshore about how his deep care for and commitment to people (and the long journey it took to get there) has affected how he thinks about life, relationships, hiring people, planning projects, and building teams.
     
    LINKS & MENTIONS FROM THIS EPISODE
    Watch John & Ash’s story https://faithandco.spu.edu/film-detail/beauty-out-of-brokenness-marsh/ 
    Marsh Collective https://www.marshcollective.com/ 
    Redemptification Podcast http://redemptification.com/ 
     
    CONNECT
    John on LinkedIn https://www.linkedin.com/in/john-marsh-1576069/
    Brent on twitter https://twitter.com/BrentBeshore
    Brent on LinkedIn https://www.linkedin.com/in/brentbeshore 
    Visit https://www.permanentequity.com/ for more
    Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 
    Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 
     
    TIMESTAMPS
    0:00 Are We About to Get Marshed?
    1:39 When Brent Refused to Meet John
    4:22 What Is Marsh Collective & Redemptive Real Estate?
    12:35 John’s Story: Beauty From Brokenness 
    23:52 Nuclear Waste in the Basement of Your Marriage
    41:59 Signs of Healthy Relationships
    49:46 We’re All Addicts In Some Way
    54:06 Tools For Better Relationships
    1:08:49 Tools For Better Teams
    1:15:59 Belly Flops In Business & Lessons Learned
    1:21:18 Living With Joyfulness
     
    EPISODE CREDITS
    Produced by David Cover 
    Additional editing & mastering by Ryan Lipman
    Interlude music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley
    Outro music by Jees Guy
     
    WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 
    Visit https://www.permanentequity.com/ for more
    Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 
    Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 
    Check out our other podcast episodes here: https://www.permanentequity.com/audio 
     
    LEGAL DISCLAIMER
    This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
     

    • 1 hr 46 min

Customer Reviews

4.8 out of 5
39 Ratings

39 Ratings

mikewalker612 ,

Great podcast

Big fan of this podcast. Adds a ton of value to life and business. Highly recommend

Mila conversion ,

Great Podcast for SBO’s

As a small business owner of an engineering consulting firm, I’ve thoroughly enjoyed listening to this podcast. A lot of great discussion and ideas. I really appreciate that they also have a foundation based on Christ which provides the basis and purpose for us. Thanks for your investment in people and your witness. Although you’re not beating people over the head, it permeates through your discussion and decisions. Rob from Mississippi.

TravisFitzwater ,

Thoughtful and useful

This resource is extremely well produced and thought out. I've thoroughly enjoyed listening to multiple episodes. The book it's based on, The Messy Marketplace, is a valuable resource as well, though you could listen to this podcast and get the book annotated for you including story behind the chapters. Enjoy if you're in the market to buy or sell a business.

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