44 min
Personal brand building Ft. Claire Bah Inbound Success Podcast
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- Marketing
Building a personal brand can be a powerful way to drive marketing results, but what's the best way to actually build your brand?
This week on The Inbound Success Podcast, Online Profile Pros CEO and Co-Founder Claire Bahn shares the strategies she's used to help entrepreneurs and business executives strategize and create strong personal brands.
Clair is a personal branding expert who is also the founder of Claire Bahn Group where she helps entrepreneurs leverage their personal brands to develop the authority, influence and trust they need to exceed their business goals.
In this episode, Claire talks about why it's so important for executives to have strong personal brands, and she walks through the exact process she uses with her clients.
Check out the full episode, or read the transcript below, for details.
Resources from this episode:
Check out clairbahn.com Connect with Claire on LinkedIn Transcript Kathleen (00:01): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week, my guest is Claire Bahn, who is the CEO and co-founder of Online Profile Pros and Claire Bahn Group. Welcome Claire.
Claire (00:25): Thank you so much for having me.
Kathleen (00:28): I'm excited to talk to you because this topic that we're going to discuss is something that I'm very, very passionate about, which is personal branding. But before we dive into it, I would love it. If you could share kind of your story what you're doing now with Online Profile Pros and Claire Bahn group, and kind of what led you into that?
Claire (00:51): Well basically I have a background in doing, working with fortune 500 companies in New York is kind of how I cut my teeth, so to speak. And I always kind of had this drive to be an actress. And you know, obviously many of us, you have to pay your bills. Right? So after college I did that with, with doing marketing and then I was like, you know, I really want to do acting, so I didn't have a ton of acting experience, but what I did have was marketing experience. So I knew how to market myself. And so I set up a website, set up all the social media channels and just really started kind of defining who I was, because I knew that if a casting director was able to see, you know, kind of how I presented myself, they'd be like, I know what part you know, I should, I should put her in or to have her come in to read for or whatever it is or for a commercial part.
Claire (01:44): And from then I was doing you know, a lot of international and national commercials and print ads and other, you know, I've done movies and that kind of thing. And so it really just helped. And I had a lot of actors coming to me after that saying, Hey, I need your help. So I kind of ballooned from there. And then I started online profile pros where I help people brand themselves for online dating and LinkedIn, which is so, so important. And then from there I had investors and you know, angel investors, venture, capitalists executives, and people coming to me saying, Hey, I really like what you're doing. I've come across your personal branding blog. And I want to kind of have you do, you know, do that for me. And that's really just kind of how it was born. It was very organic just kind of practicing what I preach and people coming to me saying, Hey, I need your help. So that's, that's how it'll happen.
Kathleen (02:42): I love this story. And you just made me realize something. Cause I, I spend a lot of time thinking about personal branding, you know, partly for myself, cause I have this podcast and there's some work I do. I like, I, I work within a company, but there's work. I do outside of that. But also because I'm, I'm such a strong that for every business, the best businesses build strong personal brands for their executives. They're thought leaders they're subject matter experts. Like that's, that's a true differentiator. And, but you just made me think of something like I had a realization as you were
Building a personal brand can be a powerful way to drive marketing results, but what's the best way to actually build your brand?
This week on The Inbound Success Podcast, Online Profile Pros CEO and Co-Founder Claire Bahn shares the strategies she's used to help entrepreneurs and business executives strategize and create strong personal brands.
Clair is a personal branding expert who is also the founder of Claire Bahn Group where she helps entrepreneurs leverage their personal brands to develop the authority, influence and trust they need to exceed their business goals.
In this episode, Claire talks about why it's so important for executives to have strong personal brands, and she walks through the exact process she uses with her clients.
Check out the full episode, or read the transcript below, for details.
Resources from this episode:
Check out clairbahn.com Connect with Claire on LinkedIn Transcript Kathleen (00:01): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week, my guest is Claire Bahn, who is the CEO and co-founder of Online Profile Pros and Claire Bahn Group. Welcome Claire.
Claire (00:25): Thank you so much for having me.
Kathleen (00:28): I'm excited to talk to you because this topic that we're going to discuss is something that I'm very, very passionate about, which is personal branding. But before we dive into it, I would love it. If you could share kind of your story what you're doing now with Online Profile Pros and Claire Bahn group, and kind of what led you into that?
Claire (00:51): Well basically I have a background in doing, working with fortune 500 companies in New York is kind of how I cut my teeth, so to speak. And I always kind of had this drive to be an actress. And you know, obviously many of us, you have to pay your bills. Right? So after college I did that with, with doing marketing and then I was like, you know, I really want to do acting, so I didn't have a ton of acting experience, but what I did have was marketing experience. So I knew how to market myself. And so I set up a website, set up all the social media channels and just really started kind of defining who I was, because I knew that if a casting director was able to see, you know, kind of how I presented myself, they'd be like, I know what part you know, I should, I should put her in or to have her come in to read for or whatever it is or for a commercial part.
Claire (01:44): And from then I was doing you know, a lot of international and national commercials and print ads and other, you know, I've done movies and that kind of thing. And so it really just helped. And I had a lot of actors coming to me after that saying, Hey, I need your help. So I kind of ballooned from there. And then I started online profile pros where I help people brand themselves for online dating and LinkedIn, which is so, so important. And then from there I had investors and you know, angel investors, venture, capitalists executives, and people coming to me saying, Hey, I really like what you're doing. I've come across your personal branding blog. And I want to kind of have you do, you know, do that for me. And that's really just kind of how it was born. It was very organic just kind of practicing what I preach and people coming to me saying, Hey, I need your help. So that's, that's how it'll happen.
Kathleen (02:42): I love this story. And you just made me realize something. Cause I, I spend a lot of time thinking about personal branding, you know, partly for myself, cause I have this podcast and there's some work I do. I like, I, I work within a company, but there's work. I do outside of that. But also because I'm, I'm such a strong that for every business, the best businesses build strong personal brands for their executives. They're thought leaders they're subject matter experts. Like that's, that's a true differentiator. And, but you just made me think of something like I had a realization as you were
44 min