Pet Biz Project Tarryn & Erin Michie

Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet business success. Tricia Ong, founder and business management advisor at Mintrix Business Advisory, joins Tarryn to discuss the importance of knowing your numbers in your business, and how to manage the rising cost of living impacting on many areas of your business - both now and in the future.&nbs...

Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how pet brands can work to build trust with pet parents, establish themselves as a thought leader in the industry and build a relationship with the media.They also talk about the key steps you can t...

Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist, herbalist and also the owner of the wellness clinic ‘Natural Health and Nutrition’. Together, they discuss the importance of pet brands creating an ecosystem of education, value and support that goe...

Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2!In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these.They also look at what pet parents are really looking for from pet brands, and how to assess deeply what drives their purchasing behaviour and decision making when it comes ...

In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz Creatives conducted its very own pet parent survey, exploring how relationships with pets had been impacted by the global COVID 19 pandemic, as well as how pet owners viewed pet brands. In tot...

When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and interact with your emails. But how do you go about building this quality of email list?In this episode, co-founder of Pet Biz Creatives Erin Michie once again rejoins Tarryn to discuss the hows, whats, and whys of building a healthy, lucrative email list. Including the benefits of building your e...