15 episodes

The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.

Pet Biz Project Tarryn & Erin Michie

    • Business

The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.

    14. Creating Financial Stability For Your Pet Biz: with Tricia Ong from Mintrix Business Advisory

    14. Creating Financial Stability For Your Pet Biz: with Tricia Ong from Mintrix Business Advisory

    Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong  to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet business success.

    Tricia Ong, founder and business management advisor at Mintrix Business Advisory, joins Tarryn to discuss the importance of knowing your numbers in your business, and how to manage the rising cost of living impacting on many areas of your business - both now and in the future. 

    They also talk about developing cash buffers and understanding seasonal fluctuations, to prepare for highs and lows, as well as utilising tools like Google Sites and AI programs such as Chat GPT to improve efficiency. 

    Topics touched upon in this episode also include:
    Understanding the difference between cash and profitBuilding cash buffers and forecasting cashflowDelegating tasks and building a support networkTaking breaks and finding balanceDifferentiating from competitors and targeting a specific nicheSeeking help from mentors, advisors, and professionals in areas of weaknessShowing value rather than engaging in price wars with your competitors

    Plus much more!


    Tricia's links:

    Mintrix Business Advisory Website: www.mintrix.com.au 
    Tricia's LinkedIn: https://www.linkedin.com/in/triciaong1/ 

    And additional links to resources discussed in this episode:

    Free downloadable on Cash Flow: https://mintrix.com.au/resources/ebook-strategies-cashflow/
    Open ai & ChatGPT: https://openai.com/



    Connect with us:

    Instagram: https://www.instagram.com/Pet_Biz_Creatives/
    Facebook: https://www.facebook.com/petbizcreatives
    YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
    LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
    Website: https://petbizcreatives.com/


    Set up your systems with our partners:
    Shopify: https://shopify.pxf.io/a1XN9j
    Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

    • 45 min
    13. PR Essentials For Pet Businesses: with Caroline Zambrano from PetJourno

    13. PR Essentials For Pet Businesses: with Caroline Zambrano from PetJourno

    Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. 

    Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how pet brands can work to build trust with pet parents, establish themselves as a thought leader in the industry and build a relationship with the media.

    They also talk about the key steps you can take to ready your brand to prepare for media exposure, how to nurture relationships with those offering PR opportunities and how to identify when a business owner is best ready to shine a light on their offering.

    Topics touched upon in this episode also include:
    The importance of public relations in creating a positive perception and making a good first impressionWhy it's vital to ensure your website, social media, and other visible platforms are well-presented and functional before investing in PRThe purpose of having a clear brand story and how to find unique angles to engage the mediaThe power of storytelling and identifying transformational moments to share  with the mediaHow to build relationships with journalists and personalise your pitch based on their interestsPlus much more!


    Caroline's links:

    PetJourno Website: https://petjourno.com.au/contact/
    Caroline's LinkedIn: linkedin.com/in/caroline-zambrano-6a82052b

    Caroline also suggests checking out SourceBottle, for those that would like to create their own media through submitting articles: https://www.sourcebottle.com/

    Connect with us:

    Instagram: https://www.instagram.com/Pet_Biz_Creatives/
    Facebook: https://www.facebook.com/petbizcreatives
    YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
    LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
    Website: https://petbizcreatives.com/


    Set up your systems with our partners:
    Shopify: https://shopify.pxf.io/a1XN9j
    Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

    • 39 min
    12. Cultivating Long-Term Loyalty: with Narelle Cooke from CanineCeuticals

    12. Cultivating Long-Term Loyalty: with Narelle Cooke from CanineCeuticals

    Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. 

    In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist, herbalist and also the owner of the wellness clinic ‘Natural Health and Nutrition’. Together, they discuss the importance of pet brands creating an ecosystem of education, value and support that goes well beyond just selling products. 

    And they also share the benefits this has on creating long term customer loyalty in your business.

    Topics touched upon in this episode also include:
    The importance of reading and understanding ingredient labels on pet products to make informed decisionsSharing your knowledge as a pet biz owner through podcasts, blog articles, seminars, and collaborations with other companiesWhy pet parents value high-quality and personalised products for their petsWhy it's vital to put yourself out there and be the face of your business to build trust and loyaltyHow cultivating meaningful relationships with pet parents involves listening to their needs and being a supportive presencePlus much more!

    Aside from CanineCeuticals Narelle also has a Podcast Show ‘Natural Health For People & Pets’ and she is a regular guest featured on Pooches At Play TV and a guest contributor to Big Dog Pet Foods Education Hub.

    Narelle's links:

    CanineCeuticals Website: https://canineceuticals.com.au/
    Natural Health for People & Pets Podcast: https://canineceuticals.com.au/pages/podcast
    Pooches At Play TV: https://poochesatplay.com/
    Big Dog Pet Food Education Hub: https://www.bigdogpetfoods.com/resources
    Narelle's Email: info@canineceuticals.com.au
    Facebook: https://www.facebook.com/canine.ceuticals
    Instagram: https://www.instagram.com/canine.ceuticals/
    Dog Lovers Festival: https://dogloversfestival.com.au/melbourne/
    Vet Expo: https://www.terrapinn.com/exhibition/vet-expo

    Connect with us:

    Instagram: https://www.instagram.com/Pet_Biz_Creatives/
    Facebook: https://www.facebook.com/petbizcreatives
    YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
    LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
    Website: https://petbizcreatives.com/


    Set up your systems with our partners:
    Shopify: https://shopify.pxf.io/a1XN9j
    Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

    • 35 min
    11. How to Build a Successful Pet Business: with Arianne Sackville from Bell & Bone

    11. How to Build a Successful Pet Business: with Arianne Sackville from Bell & Bone

    Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2!

    In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these.

    They also look at what pet parents are really looking for from pet brands, and how to assess deeply what drives their purchasing behaviour and decision making when it comes to the health and wellbeing of their dogs.

    And most importantly how to instill trust and long-term customer loyalty in your brand.

    Topics touched upon in this episode also include:
    Providing healthy and nutritious products for dogs, and the risk of pet parents humanising their pets' diets without considering their nutritional needsThe importance of business owners being transparent and putting themselves out there, to establish trust and connect with their audienceWhy making difficult decisions and cutting unnecessary costs can help businesses survive and thriveHow overcoming challenges is a continuous process in business, and finding solutions is essential for growthPlus much more!

    Arianne's links:

    LinkedIn: https://www.linkedin.com/in/arianne-sackville-64a19032/?originalSubdomain=au
    Bell & Bone Website: https://bellandbone.com.au/
    Arianne's Email: arianne@bellandbone.com.au

    Connect with us:

    Instagram: https://www.instagram.com/Pet_Biz_Creatives/
    Facebook: https://www.facebook.com/petbizcreatives
    YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
    LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
    Website: https://petbizcreatives.com/


    Set up your systems with our partners:
    Shopify: https://shopify.pxf.io/a1XN9j
    Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

    • 44 min
    10. The Key Mistakes Pet Brands Make

    10. The Key Mistakes Pet Brands Make

    In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. 
    The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz Creatives conducted its very own pet parent survey, exploring how relationships with pets had been impacted by the global COVID 19 pandemic, as well as how pet owners viewed pet brands. In total, we received over 710 responses from men and women across Australia. 
    In this episode, it’s important to note that we don’t point the finger or play the blame game. But rather use these insights as an opportunity to discuss how pet brands can recognise and avoid these pitfalls, whilst making their marketing strategies even stronger.  
    To summarise, in this episode we discuss: 
    The top 6 mistakes pet parents believe pet brands makeHow these mistakes occur or what these mistakes “look like”, using real life examples and personal anecdotesWhy it’s important to avoid making these mistakesThe potential consequences for pet brands that doWhat next steps you can take to steer clear of these mistakes & how to build more meaningful connections with your pet parent audiencePlus much more! 
    If you would like to receive updates about our survey results and free resources, then make sure to join our newsletter here: https://petbizcreatives.com/


    The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. 
    If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. 


    Connect with us:

    Instagram: https://www.instagram.com/Pet_Biz_Creatives/
    Facebook: https://www.facebook.com/petbizcreatives
    YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
    LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
    Website: https://petbizcreatives.com/


    Set up your systems with our partners:
    Shopify: https://shopify.pxf.io/a1XN9j
    Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

    • 52 min
    9. The Key Steps to Build Your Email List

    9. The Key Steps to Build Your Email List

    When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and interact with your emails. 

    But how do you go about building this quality of email list?
    In this episode, co-founder of Pet Biz Creatives Erin Michie once again rejoins Tarryn to discuss the hows, whats, and whys of building a healthy, lucrative email list. Including the benefits of building your email list alongside other marketing channels like social media, what the best ways are to attract pet parents to subscribe to your newsletter, and also how you can ensure your audience remains engaged with your emails now & in the future too.    
    To summarise, in this episode we discuss: 
    The impact of email marketing on pet parents (spoiler! From our research we discovered this was the third most popular way pet parents like to engage with pet brands)The 9 key ways you can efficiently and effective grow your email listEssential steps to keep your emails fresh, interesting and eye-catchingThe importance of avoiding “spamming” your audience, and instead adopting a value-driven approach to your contentUsing split-testing and analytics to refine your email marketing approachPlus much more! 
    You can opt-in to our own email list here: https://petbizcreatives.com/
    And dive into our free resources to support your email marketing here: https://petbizcreatives.com/free-stuff/
    Plus our blog on the 4 Types of Value here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/


    The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. 
    If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. 


    Connect with us:
    Instagram: https://www.instagram.com/Pet_Biz_Creatives/
    Facebook: https://www.facebook.com/petbizcreatives
    YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
    LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
    Website: https://petbizcreatives.com/


    Set up your systems with our partners:
    Shopify: https://shopify.pxf.io/a1XN9j
    Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner

    • 48 min

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