1 hr 9 min
Philip Gosney on leading B2B marketing for Maersk Drilling Agency Dealmasters podcast
-
- Marketing
Philip Gosney is Head of Global Marketing and Product Management at Maersk Drilling.
It’s not often you hear people go from the legal profession into marketing. many would consider it a significant step down. He tells the fascinating story of how he went from being a lowly lawyer at the company to now running global marketing for Maersk, the multibillion pound drilling company.
So it’s really impressive that he has since gone on to run some of the most impactful, demand and Account Based marketing campaigns that are outperforming all expectations.
This is just a masterclass on ABM and all things account targeting.
Stick around to the end of the show to hear my discussion with Thomas Lind, Chief Sales officer at Accountinsight reflecting on my conversation with Philip, ABM and Account targeting.
If you are interested in anything to do with:
ABMB2B marketing How to choose the right agency partner The business of Maersk Drilling, a really fascinating business.
You will find this conversation absolutely fascinating.
Philip Gosney is Head of Global Marketing and Product Management at Maersk Drilling.
It’s not often you hear people go from the legal profession into marketing. many would consider it a significant step down. He tells the fascinating story of how he went from being a lowly lawyer at the company to now running global marketing for Maersk, the multibillion pound drilling company.
So it’s really impressive that he has since gone on to run some of the most impactful, demand and Account Based marketing campaigns that are outperforming all expectations.
This is just a masterclass on ABM and all things account targeting.
Stick around to the end of the show to hear my discussion with Thomas Lind, Chief Sales officer at Accountinsight reflecting on my conversation with Philip, ABM and Account targeting.
If you are interested in anything to do with:
ABMB2B marketing How to choose the right agency partner The business of Maersk Drilling, a really fascinating business.
You will find this conversation absolutely fascinating.
1 hr 9 min