Pitching Partnerships Women in Influencer Marketing

Today we’re speaking with Nicole Kasper of Odyssey Entertainment Group.



Odyssey Entertainment Group, a women-led Influencer and Artist management company in Nashville, TN, was co-founded by Nicole Kasper and Paige Kosinski in February 2021. The company has grown rapidly, now comprising nine full-time team members and managing 53 exclusive talents. With a focus on innovation and excellence, Odyssey has successfully executed over 2000 campaigns since its inception.



Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment.



Prior to Odyssey, Kasper was the Creative Director at Warehouse West Entertainment in Nashville, where she provided comprehensive support to artists for music release, recording, and promotion, as well as fan base growth. Her expertise was instrumental in guiding artists in aspects ranging from management selection to brand strategy and tour booking. Kasper's past clients include renowned names such as Cheap Trick, Jennifer Nettles, Alana Springsteen, Delta Rae, and Hank Williams Jr.



Currently, Odyssey Entertainment Group’s roster boasts an impressive social media footprint, with over 50 million followers across platforms.



Connect with her:

Instagram: https://www.instagram.com/nicolekasper4

Timestamps

[00:02:01] TikTok legislation passed.

[00:07:41-00:07:52] Nashville's popularity rise.

[00:08:05] Nashville's appeal and growth.

[00:13:32-00:13:43] Nashville internship experience.

[00:15:07] Music industry careers.

[00:21:46-00:21:57] Social media's impact on music.

[00:23:53-00:24:04] Creator economy opportunities.

[00:28:37-00:28:48] Workplace Mental Health Focus

[00:32:17-00:33:24] Managing Mental Health.

[00:33:24] Business partner dynamics.

[00:39:52-00:40:02] Remote work challenges.

[00:42:12-00:42:22] Music industry expansion debate.

[00:44:54] Talent scouting process.

[00:48:12-00:48:23] Pitching success strategies.

[00:51:38-00:51:48] Building a creator's business.

[00:54:09] Social media platform instability.

[00:57:37] TikTok's potential disappearance.



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




---

Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message
Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support