Pivoting in Business, the Short-Term Rental Market, Adapting to Motherhood, & the Future of Social Media with Steph Weber Spring to Life

Steph Weber is the CEO of The Weber Co, a branding + marketing company that has supported over 100 small businesses in building powerhouse 6 and 7 figure brands. Now she’s taking her years of experience and bringing them to the short term rental industry. With nearly 10 years of experience working as a brand and marketing strategist, Steph helps brands implement the strategy they need to build impactful, profitable businesses. =
Steph lives in Indianapolis with her husband, Collin, and son, Eli. Together, they enjoy camping in the mountains, sleeping in a tent on top of their 4-Runner. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand. This episode covers:
How Steph got her start in influencer marketing and how she leveraged her experience in the branding industryMerging her love of branding with dreams of entering the short term rental businessGoal setting and making manifestations a realityAccepting shifts in business as an entrepreneur and making pivotsThe difficult side of running a business- letting employees go, forgoing paychecks, and difficult decisionsEntering the short-term rental industry as a branding expertTaking ownership of your short-term rental beyond AirBnB listingsThe benefits of moving away from third-party websitesControversy in the short-term rental industryEtiquette for short-term rental ownersBuilding a business with her husbandWorking as a team toward long-term goals as a familyNavigating conflict in long-term relationshipsNavigating a newborn and brand new business simultaneouslySteph’s forecast for the virtual business space in 2024 and the shift away from curation and consumerismReturning to core values in businessConnect with Steph @theweberco
theweberco.com
Check out her podcast, Hosted by the Webers