77 episodes

This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social MindFire (David Rosendahl)

    • Business
    • 4.7 • 11 Ratings

This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.

    It’s All About Branding:

    It’s All About Branding:

    Andrew Ettinger & Joy Abdullah (Founder, Humanizing Business)

    Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia.

    Connect with him on LinkedIn here or via email here.

    In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow.

    (A little secret: Andrew is planning to release a podcast in 2022 … more interviews like this one and more coming soon!)

    See the video here - https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/

    RESOURCES MENTIONED IN THE EPISODE

    Join the Texting Community:

    Text Dave at: 1 (949) 506-5835
    Or click this link: bit.ly/DaveRosendahl
    View the blog: https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/

    • 1 hr 10 min
    The Secret to TRUE 3D Print Additive Manufacturing

    The Secret to TRUE 3D Print Additive Manufacturing

    There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC.

    Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results?

    I'm glad you asked!

    After years of exploring the potential of additive manufacturing, experts from leading 3D manufacturing companies such as MasterGraphics, Re3DTech, Graco, and Enerpac will come together to share their knowledge and secret recipes for success.

    RESOURCES MENTIONED IN THE EPISODE

    Join the Texting Community:

    Text Dave at: 1 (949) 506-5835
    Or click this link: bit.ly/DaveRosendahl
    View the blog: https://mindfireinc.com/blog/

    • 58 min
    Learn Marketing & Sales Strategies From Andrew Ettinger, Tom Casey & Other Home Service Leaders

    Learn Marketing & Sales Strategies From Andrew Ettinger, Tom Casey & Other Home Service Leaders

    Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales.
    This session covered numerous essential topics, including:

    How to plan ‘22 marketing given the economy, supply chain, and other business pressures.
    Now that just-in-time inventory isn’t possible, what are you doing?
    December Giveaway Promotions
    What % of revenue should you spend on marketing to hit your ‘22 target?

    RESOURCES MENTIONED IN THE EPISODE

    Join the Texting Community:

    Text Dave at: 1 (949) 506-5835
    Or click this link: bit.ly/DaveRosendahl
    View the blog: https://mindfireinc.com/learn-cutting-edge-marketing-sales-strategies-from-andrew-ettinger-tom-casey-other-home-service-leaders/

    • 48 min
    Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy

    Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy

    Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers.

    You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging process that reaches your target audience, so you don’t have to.

    RESOURCES MENTIONED IN THE EPISODE

    Join the Texting Community:

    Text Dave at: 1 (949) 506-5835
    Or click this link: bit.ly/DaveRosendahl
    View the blog: https://mindfireinc.com/generate-more-leads-revenue-for-your-print-business-through-an-optichannel-marketing-strategy-for-print-service-providers/

    • 33 min
    Riches to Rags to Riches: A Printer's Story

    Riches to Rags to Riches: A Printer's Story

    In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards.

    RESOURCES MENTIONED IN THE EPISODE

    Join the Texting Community:

    Text Dave at: 1 (949) 506-5835
    Or click this link: bit.ly/DaveRosendahl
    View the blog: https://mindfireinc.com/what-they-think-thought-leadership/

    • 14 min
    Session 3: How To Build OptiChannel Campaigns

    Session 3: How To Build OptiChannel Campaigns

    In our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including:
    - How do you go from a Client’s objective to an executable
    OptiChannel plan?
    - What does it take to build an OptiChannel campaign? What types of
    skills are needed?
    - How do you keep a Client engaged when the first touch doesn’t
    deliver the results they expected?
    - In what ways does OptiChannel build deeper, stronger, and stickier
    relationships between a service provider and their Client?
    You don’t want to miss the unique (and in many cases, unexpected) advice this panel has for you as you navigate your own journey!

    RESOURCES MENTIONED IN THE EPISODE

    Join the Texting Community:

    Text Dave at: 1 (949) 506-5835
    Or click this link: bit.ly/DaveRosendahl
    View the blog: mindfireinc.com/how-to-market-sel…hannel-campaigns/

    • 1 hr 5 min

Customer Reviews

4.7 out of 5
11 Ratings

11 Ratings

EvolvePrinting ,

I want more!

Very informative and great interviews! Keep them coming!

stardesign8 ,

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Bpeets235570 ,

Love the hosts and a great podcast

I first heard about this show from a friend and I'm sure glad I did! One weekend I binge-listened to just about every episode on here and learned so many great insights from the hosts and guests. Really digging this one!

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