Planet Amazon Podcast Adam Shaffer

Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success. From his initial step into the competitive world of Amazon with BFR Bands to his latest revolutionary software, Kazam, Kusha's journey is a testament to the power of innovation and strategic thinking. Discover how this Inc 500 entrepreneur transitioned from managing a health club to dominating the massage gun market with his brand Vibe, and gain insights into the nuanced decisions that lead to selling businesses while maintaining a profitable seller account.

Kusha isn't just about creating top-selling products; he's also a pioneer in optimizing Amazon advertising campaigns. With Kazam, his AI-driven SaaS tool, he's changing the game for sellers seeking to boost profitability and climb the organic rankings. Tune in to learn how this sophisticated platform can manage your PPC campaigns by weighing a product's organic placement, ensuring your advertising spend is as smart as your business decisions. Plus, get a peek into the evolution of this software, designed to grow with you and your Amazon store by integrating crucial feedback from its users.

In this episode, we also tackle actionable strategies to amplify your brand presence on Amazon. Kusha delves into the intricacies of keyword placement, the effectiveness of A-plus content, and the strategic benefits of the Amazon Transparency program. Whether you're a rookie or a veteran in the e-commerce space, these tactics will sharpen your approach to niche selling and fortify your intellectual property investments. So, if you're ready to elevate your Amazon business and ride the wave of e-commerce success, this conversation is the resource you've been waiting for.

For more information about Kazam, please visit https://gokazam.com/  
For more information about Phelps United, please visit https://phelpsunited.com/  

On this episode, Ben Smith from Seller Candy promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind of managing listing issues and seller support tickets, the conversation is a must-listen for any brand aiming to conquer the digital shelves of the world's largest online retailer.

Ben dissects the nuanced approach to handling challenges like Amazon's cryptic notifications or being entangled in the web of feedback and returns. He also shares anecdotes and advice on how to avoid the 'bait and switch' scams, among other issues.

Whether you're contemplating the delegation of time-consuming tasks or conducting a gap analysis to streamline your operations, this episode is your guide to scaling success on Amazon and beyond. Join us for a conversation that's as informative as it is inspiring, and let's chart a course for your most successful year yet.

For more information about Seller Candy, please visit https://sellercandy.com/  
For more information about Phelps United, please visit https://phelpsunited.com/  

Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat,  Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of success. We also delve into her admirable humanitarian endeavors and the buzz around her upcoming book, "The Amazon Incubator," a must-have for any Amazon entrepreneur looking to conquer the marketplace.

In Lesley's words, this book is really more about making Amazon serve Amazon Sellers and their goals. What do you, as an Amazon Seller, want out of Amazon? How do you choose your method of selling? Are you a hustler who wants a side hustle and this is never going to be your main business? Are you a brand builder? Are you someone who wants to be a remote worker? Lesley walks sellers through how to choose what works for them and their personal goals that they can support sustainably over time.

 Lesley shares tales of extreme suspensions, like the seller who inadvertently listed grenades and how they made their comeback. She wraps up with strategic insights on optimizing an Amazon business and the smart outsourcing of key tasks to refine operations, highlighting the importance of developing strong SOPs and leveraging Amazon advertising to make products stand out. 

To learn more about Lesley, please visit https://www.linkedin.com/in/lesleyhensell/ 
To learn more about Riverbend Consulting, please visit https://riverbendconsulting.com/
To learn more about Phelps United, please visit https://phelpsunited.com/

Ready to conquer new horizons with your Amazon business? Unravel the mystery of international expansion with our esteemed guest, Piero Perera, the Strategy and Growth Account Manager at AVASK. We promise you an episode brimming with insights and practical advice that could be game-changing for your Amazon selling journey.

Navigating the VAT registration landscape, understanding the ins and outs of tax compliance, and getting to grips with the upcoming environmental taxes in Europe - we've got it all covered. Piero, an expert in global e-commerce expansion and tax compliance, shares his wisdom on these crucial aspects of taking your business beyond borders. Listen in as he discusses the potential pitfalls and rewards of international shipping, the impact of packaging taxation, and why having a multi-currency bank account is key for sellers setting their sights on Europe.

Not stopping there, we journey into the exciting realm of pan-European fulfillment for Amazon sellers. Harness the power of the Pan-European (Pan-EU) program and understand the importance of being VAT registered in multiple countries. Plus, if you've got your heart set on Europe, don't miss Piero's insights into this potentially lucrative market. Finally, we explore the prospect of expanding your Amazon and e-commerce business into other untapped markets. Ready to turbocharge your international selling potential? 

For more information about AVASK, visit https://www.avaskgroup.com/
For more information about Phelps United, visit https://phelpsunited.com/

Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amazon and Shopify for maximum gain.

From enhancing conversion rates with Amazon's Buy with Prime button to optimizing Amazon's shipping rates, we delve into how this integrated approach can elevate your e-commerce journey. But we don't stop there; we also embark on a deep dive into the world of Google marketing. Learn the ropes from Claus on setting up Google shopping, and discover the importance of an omnichannel strategy, the power of subscription products, and why it's vital to keep testing and innovating with Amazon. 

Tune in to this episode for insider tips on using Amazon and Shopify together to build a successful brand.

For more information about Clause, please visit https://ecommercecoffeebreak.com/
For more information about Phelps United, please visit: https://phelpsunited.com/

In this episode, we are joined by James Thompson, a managing partner at Equity Value Advisors, and a veteran Amazon strategist who has helped brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important conferences for Amazon Sellers, The PROSPER Show, and serve as a CSOat Buy Box Experts. Having spent two decades navigating the Amazon ecosystem, James is here to share the secrets of how brands can truly succeed on this ever-evolving platform. The conversation promises to deliver powerful insights, practical tips, and a whole new perspective on Amazon.


The podcast begins with a discussion on the game-changing power of Amazon's advertising platform and the wealth of data-driven insights it provides. The conversation explores how unknown brands are shaking up the established order thanks to Amazon's pivot towards manufacturer-created products. The importance of utilizing customer reviews for product visibility is also emphasized, and the complexities of managing a brand's Amazon presence are discussed. Additionally, the critical topic of channel conflicts is unpacked, and the necessity of maintaining a consistent brand story across all platforms is highlighted.


The conversation then moves on to the art of managing relationships with Amazon. The big-picture questions are tackled, such as balancing online and offline worlds and the intricacies of optimizing multiple channel strategies. The chat also shares how Amazon can be harnessed to keep an eye on competitors and adjust strategies for different marketplaces. Finally, the discussion wraps up with an inspiring exploration of how a humble corner store can leverage Amazon's direct-to-consumer opportunities to transform its business.




For more information about James Tomson, please visit https://www.linkedin.com/in/jblthomson/
For more information about Phelps United, please visit: https://phelpsunited.com/