35 min
Plant-Based Revolution: Veggie Grill CEO TK Pillan Shares His Inspiring Journey to Helping People Change Lives Eye On Franchising
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- Entrepreneurship
Discover the fascinating journey of Veggie Grill founder and executive chairman, TK Pillan, in this captivating episode of Eye On Franchising hosted by Lance Graulich. Learn how TK Pillan transformed a holistic dietitian's vision into a revolutionary plant-based restaurant concept that has taken the country by storm. Explore how Veggie Grill is optimizing their delivery of delicious, nutritious, and sustainable plant-based food to make the world a better place. Join the plant- TK Pillan's journey from a back-end technology guy to leading the plant-based revolution in the restaurant industry.- The advantages of franchising with Veggie Grill, such as the support and training they provide to their franchisees.- The importance of marketing for restaurant success, including leveraging the local community, having brand assets and programs, and utilizing social media channels.- The power of social media for Veggie Grill and the need
KEY POINTS
Approximately mentioned @ 00:05:03
Seeking franchisees to invest and optimize plant-based food delivery through delicious burgers, sandwiches, salads, bowls, appetizers and desserts. No animal products. Investment requirements, square footage and more discussed.
Approximately mentioned @ 00:07:22
TK Pillan founded the plant-based restaurant chain in 2006 with a vision of creating a brand that would make plant-based food more approachable and part of American culture, for the benefit of people's health and the planet.
Approximately mentioned @ 00:10:42
The US is the most obese developed nation in the world, highlighting a need for health and wellness initiatives and business opportunities such as plant-based franchises.
Approximately mentioned @ 00:16:35
Veggie Grill offers delicious, plant-based dishes that appeal to carnivores and herbivores alike. Popular items include vegan sandwiches, salads, and bowls crafted with imaginative ingredients.
Approximately mentioned @ 00:17:08
Effective marketing and comprehensive training are essential to the success of Veggie Grill, a restaurant chain specializing in plant-based cuisine. A dedicated team provides resources to franchise owners, ensuring they can deliver the best of the vegan world to customers.
Approximately mentioned @ 00:33:04
Franchising provides an efficient platform for marketing, as seen in the success of Veggie Grill. Their goal is to sign great franchisees in 2021 and focus on building out locations in various markets in 2024.
Have you heard the news? We are officially on YouTube. Come check out a few videos have have and give me a follow!
https://www.youtube.com/channel/UCwoAdrkPZmveJt5AQRDk8WA
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Lance Graulich
Franchise Consulting Services from ION Franchising
Eye On Franchising
Discover the fascinating journey of Veggie Grill founder and executive chairman, TK Pillan, in this captivating episode of Eye On Franchising hosted by Lance Graulich. Learn how TK Pillan transformed a holistic dietitian's vision into a revolutionary plant-based restaurant concept that has taken the country by storm. Explore how Veggie Grill is optimizing their delivery of delicious, nutritious, and sustainable plant-based food to make the world a better place. Join the plant- TK Pillan's journey from a back-end technology guy to leading the plant-based revolution in the restaurant industry.- The advantages of franchising with Veggie Grill, such as the support and training they provide to their franchisees.- The importance of marketing for restaurant success, including leveraging the local community, having brand assets and programs, and utilizing social media channels.- The power of social media for Veggie Grill and the need
KEY POINTS
Approximately mentioned @ 00:05:03
Seeking franchisees to invest and optimize plant-based food delivery through delicious burgers, sandwiches, salads, bowls, appetizers and desserts. No animal products. Investment requirements, square footage and more discussed.
Approximately mentioned @ 00:07:22
TK Pillan founded the plant-based restaurant chain in 2006 with a vision of creating a brand that would make plant-based food more approachable and part of American culture, for the benefit of people's health and the planet.
Approximately mentioned @ 00:10:42
The US is the most obese developed nation in the world, highlighting a need for health and wellness initiatives and business opportunities such as plant-based franchises.
Approximately mentioned @ 00:16:35
Veggie Grill offers delicious, plant-based dishes that appeal to carnivores and herbivores alike. Popular items include vegan sandwiches, salads, and bowls crafted with imaginative ingredients.
Approximately mentioned @ 00:17:08
Effective marketing and comprehensive training are essential to the success of Veggie Grill, a restaurant chain specializing in plant-based cuisine. A dedicated team provides resources to franchise owners, ensuring they can deliver the best of the vegan world to customers.
Approximately mentioned @ 00:33:04
Franchising provides an efficient platform for marketing, as seen in the success of Veggie Grill. Their goal is to sign great franchisees in 2021 and focus on building out locations in various markets in 2024.
Have you heard the news? We are officially on YouTube. Come check out a few videos have have and give me a follow!
https://www.youtube.com/channel/UCwoAdrkPZmveJt5AQRDk8WA
---
Lance Graulich
Franchise Consulting Services from ION Franchising
Eye On Franchising
35 min