1 hr 4 min

Brainsurfing with Heather LeFevre, Author & Founder of the Strategist Survey Ice Cream for Everyone Podcast

    • Business

Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen. 
 
Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book and of course more about the contents of the book itself. Enjoy!
 
You can purchase Brain Surfing on Amazon or check it out on Goodreads.
 
Some of the information mentioned in this episode:
Heather Lefevre's website
Follow Heather on Twitter
Heather' s stand up comedy
Stefan Sagmeister Happy Show 
University of Texas Advertising Master's Program
UT project feedback video Spring 2011
Crispin Porter + Bogusky advertising agency
Burger King advertising campaigns mentioned
Whopper Freakout 
Whopper Sacrifice 
Whopper Virgins 

Studio 60 on the Sunset Strip
The West Wing
Strategist / Planner Survey (watch out for results of the 2015 survey)
AKQA
Tribal DDB
The Peace Corps
Eat Pray Love
Heidi Hackemer
Stefan Sagmeister
Saher Sidhom
Sense Worldwide
Maria Popova & Tim Ferriss podcast interview
Where good ideas come from 
The Artist's Way
Dr Jiang explains the Marriage market in Shanghai 
Rob Campbell reflects  & Rob Campbell's blog
Phil Adams and his blog post mentioned in the episode
"Thank you, advertising" post on Linkedin
To Sell is Human, Daniel Pink
Marissa Van Uden  & Marissa on Twitter 
Cold Stone Creamery
The Witcher 3 
Fallout 4
Community TV series 
RPG episode excerpt

Settlers of Catan
The Vandenberg Wreck, dive site near Key West

Since I read and enjoyed Heather's Brain Surfing book, I asked if she'd join me for a recording of the podcast. I've been in regular contact with Heather for the past few years given I help with the team analysing the data to make the Strategist Survey happen. 
 
Over the course of the conversation we learn more about planning & strategy in advertising, how Heather started her career in advertising, her views on brands and marketing, some of the large project she worked on like Burger King's Whopper Virgins with CP+B, the beginning of the Strategist Survey (previously named Planner Survey), her travels with different mentors, learning from 9 top strategists around the world preparing for the Brain Surfing book and of course more about the contents of the book itself. Enjoy!
 
You can purchase Brain Surfing on Amazon or check it out on Goodreads.
 
Some of the information mentioned in this episode:
Heather Lefevre's website
Follow Heather on Twitter
Heather' s stand up comedy
Stefan Sagmeister Happy Show 
University of Texas Advertising Master's Program
UT project feedback video Spring 2011
Crispin Porter + Bogusky advertising agency
Burger King advertising campaigns mentioned
Whopper Freakout 
Whopper Sacrifice 
Whopper Virgins 

Studio 60 on the Sunset Strip
The West Wing
Strategist / Planner Survey (watch out for results of the 2015 survey)
AKQA
Tribal DDB
The Peace Corps
Eat Pray Love
Heidi Hackemer
Stefan Sagmeister
Saher Sidhom
Sense Worldwide
Maria Popova & Tim Ferriss podcast interview
Where good ideas come from 
The Artist's Way
Dr Jiang explains the Marriage market in Shanghai 
Rob Campbell reflects  & Rob Campbell's blog
Phil Adams and his blog post mentioned in the episode
"Thank you, advertising" post on Linkedin
To Sell is Human, Daniel Pink
Marissa Van Uden  & Marissa on Twitter 
Cold Stone Creamery
The Witcher 3 
Fallout 4
Community TV series 
RPG episode excerpt

Settlers of Catan
The Vandenberg Wreck, dive site near Key West

1 hr 4 min

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