Dealer John Appleton from Apline Archery Bowjunky archery podcast

BJM's Greg Poole is joined by John Appleton owner of Alpine archery and fly in La Grande Oregon to discuss the battles facing dealers in this ever changing market. Greg and John talk about how dealers have to change their business model if they want to survive and the importance of service and a willingness to help NEW archers that come into the shop with online purchased items for set up.