What is Design Thinking? And how can you apply it right away! | Product Leader, Designer and Instructor, Milly Schmidt Customer Experience Leaders

Milly Schmidt is a product leader, UX designer, and instructor who helps companies integrate design thinking into their business. In this episode you’ll learn about the importance of design thinking, how it can help you make better decisions, and the five step process to help you apply design thinking to your organisation right away.

 

Resources mentioned:


The Design of Everyday Things (book), by Donald Norman,
Design Thinking Bootcamp (course), by Stanford
Sprint (book), by Jake Knapp from Google Ventures,
User Experience Design (course), by General Assembly
Service Design (course), by Academy XI
Jared Spool
Don't Make Me Think (book), by Steve Krug
A List Apart
Skills of the Modern Age

 

Key takeaways (starts at 30:37):


Design thinking is a scientific process to solve human problems
Employ design thinking to gather evidence for decision making
Where does the nexus of power lie in your organisation?
Reframe the terminology you use to talk about customers.

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.