14 min
It’s Storytime Confessions of a Marketer
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- Marketing
On Episode 110, Chris Stefanyk, head of brand partnerships at Wattpad is on to talk about the power of stories. Wattpad works with global brands Kraft, AT&T, GE, Warner Bros., and Universal Pictures to help them to harness storytelling to solve their marketing challenges. Wattpad has an audience of more than 55 million Millennials and Gen-Zs—and we learn about what appeals to those elusive audiences. Plus, we learn about Chris, his background, and the Wattpad story.
On Episode 110, Chris Stefanyk, head of brand partnerships at Wattpad is on to talk about the power of stories. Wattpad works with global brands Kraft, AT&T, GE, Warner Bros., and Universal Pictures to help them to harness storytelling to solve their marketing challenges. Wattpad has an audience of more than 55 million Millennials and Gen-Zs—and we learn about what appeals to those elusive audiences. Plus, we learn about Chris, his background, and the Wattpad story.
14 min