20 min
Personal Branding for Project Leaders Projectified
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- Careers
In today’s competitive world of work, career-focused project leaders are learning to set themselves apart from the pack with a strong personal brand story. We discuss branding tips and tricks with:
Pascale Sablan, associate at Adjaye Associates, and founder and executive director of Beyond the Built Environment LLC, both in New York City: Sablan shares how she created—and redefined—her personal brand and how it influences her thinking on projects.
Jon Michail, founder and group CEO of Image Group International, Melbourne: Michail offers advice for project leaders on building and marketing their personal brand—and the ROI they can expect.
Key themes
[00:21] Everyone has a personal brand—and can market it
[01:46] Conveying your mission and values in personal branding
[05:25] Using your personal brand as a guidepost
[10:03] Showcasing your value in a changing world of work
[11:55] Personal branding tips for project leaders
In today’s competitive world of work, career-focused project leaders are learning to set themselves apart from the pack with a strong personal brand story. We discuss branding tips and tricks with:
Pascale Sablan, associate at Adjaye Associates, and founder and executive director of Beyond the Built Environment LLC, both in New York City: Sablan shares how she created—and redefined—her personal brand and how it influences her thinking on projects.
Jon Michail, founder and group CEO of Image Group International, Melbourne: Michail offers advice for project leaders on building and marketing their personal brand—and the ROI they can expect.
Key themes
[00:21] Everyone has a personal brand—and can market it
[01:46] Conveying your mission and values in personal branding
[05:25] Using your personal brand as a guidepost
[10:03] Showcasing your value in a changing world of work
[11:55] Personal branding tips for project leaders
20 min