12 min
Behind The Brand: Episode 012 - Be Kind, Please Rewind History of the Brand
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- History
In this week's episode, Jason Hewitt details the series of events that led to the rise of a great American family entertainment brand that no longer exists, and the company that developed in its absence. The bigger they are, the harder they fall, and this giant of the movie rental industry made one too many miscalculated errors that ultimately cost it its life, paving the way for its competition's success.
In this week's episode, Jason Hewitt details the series of events that led to the rise of a great American family entertainment brand that no longer exists, and the company that developed in its absence. The bigger they are, the harder they fall, and this giant of the movie rental industry made one too many miscalculated errors that ultimately cost it its life, paving the way for its competition's success.
12 min