Seiler Tucker - Grow Your Brand with a Seller’s Mindset The Story of a Brand

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“You have to start wherever you’re at,” advises Michelle to business owners. In the second part, Michelle Seiler Tucker, Founder and CEO of Seiler Tucker says that people, product, process, proprietary, patrons, and profit are most important.
Buyers buy synergistic assets, so selling a business is all about synergies and bringing the right buyer to the table. She also mentions LOI or Letter of Intent which is a starting point of a deal.
Business owners make the mistake of working in the business, not on the business. They don’t plan an exit, build a solid infrastructure, sellable assets, or hire the right people.
Michelle says that startups are not risky; instead, existing businesses are. Lack of aim and innovation leads to bankruptcy. Companies that make things easier for customers will have the edge.
She talked about:
* Determining buyers requirement
* Letter of Intent
* Business mistakes
* Example of Amazon
* McDonald’s process
* Who they work with
Join Ramon Vela and Michelle Seiler Tucker as they break down the inside story on The Story of a Brand.
For more on Seiler Tucker, visit: http://www.seilertucker.com
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This episode was brought to you by MuteSix.
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