The Story of a Brand

CommerceFocused Media, Inc.
  • 4.9 (131)
  • ENTREPRENEURSHIP
  • UPDATED DAILY
The Story of a Brand

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

  1. The Founders Club - The Power is in the Community

    4 DAYS AGO

    The Founders Club - The Power is in the Community

    I’m thrilled to have Chris Meade back on the show. You might remember Chris as the co-founder of CROSSNET, the four-way volleyball game that has taken backyards and beaches by storm. But today, he’s here to talk about his exciting new venture, The Founders Club, a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping CROSSNET to seeing it become a staple in major retailers like Target and Costco. Along the way, he opens up about the lessons learned, mistakes made, and how those experiences inspired him to create a space where founders can connect, grow, and thrive.  Whether it’s about overcoming loneliness, avoiding costly mistakes, or balancing business and life, Chris’s insights are invaluable for anyone on the entrepreneurial path. 🔑 Key Moments in This Episode: * The Origin of CROSSNET: How Chris and his friends invented a four-way volleyball net and turned it into a national sensation, now played in over 15,000 schools and countless backyards. * Lessons from the Trenches: Chris discusses the challenges he faced as an entrepreneur, from inventory mishaps to navigating a potential business exit, and how those moments shaped his vision for The Founders Club. * The Power of Community: Why entrepreneurship can be isolating and how The Founders Club fosters meaningful connections through local chapters, events, and mastermind groups. * Addressing the Whole Entrepreneur: The club’s focus on more than just business growth, covering topics like financial literacy, personal well-being, and maintaining strong relationships. * Practical Advice for Founders: Chris offers actionable tips, like how to invest wisely post-exit, the importance of planning ahead, and why understanding your “why” is key to success. Join me, Ramon Vela, in listening to this inspiring conversation as we dive deep into the entrepreneurial journey, the value of community, and the importance of balancing ambition with personal well-being. Chris’s story is a testament to the power of resilience, connection, and never giving up on your dreams. For more on The Founders Club, visit: https://www.foundersclubofficial.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

    44 min
  2. Goode Health - Building a 360° Health Platform for Consumers

    5 DAYS AGO

    Goode Health - Building a 360° Health Platform for Consumers

    In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Mike Glick, the innovative Co-founder and CEO of Goode Health.  Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits.  If you’ve ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you! Key Takeaways: * From Big Nutrition to Innovation: Mike’s journey from working at Abbott Nutrition to launching Goode Health and what inspired his focus on personalized wellness. * The Science Behind Superfoods: How Goode Health uses polyphenols, clean ingredients, and customization to create a powerful yet scalable product. * Blending Tech and Nutrition: Why personalization, backed by wearables and biomarkers, is the next frontier in health. * Tackling Wellness Trends: How Goode Health is positioning itself to complement health trends like GLP-1 usage and the rise of nutrient-dense diets. * Retention Ready from Day One: The importance of starting with retention strategies and creating tools to help consumers stay engaged, like journals and recipe guides. Join us in listening to the episode as Mike shares his vision for the future of health, his entrepreneurial lessons, and why Goode Health is poised to redefine the wellness industry. 🎧 For more on Goode Health, visit:  https://www.goodehealth.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

    46 min
  3. Barrière- Selfcare that Sticks With You

    6 DAYS AGO

    Barrière- Selfcare that Sticks With You

    In this episode of The Story of a Brand Show, I interview Cleo Davis-Urman, the founder of Barrière, about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart. Key Moments to Look Out For: * The Spark of Innovation: How Cleo's health challenges led her to invent transdermal vitamin patches. * Bridging Wellness and Style: Creating wearable "works of art" that make health routines fun and expressive. * Consumer-Centric Iteration: Leveraging customer feedback to refine the product for accessibility and appeal. * Overcoming Hurdles: Finding the right manufacturing partner and perfecting the product over three years. * Advice for Entrepreneurs: Patience, trust in the process, and not letting fear of failure hold you back. Join me, Ramon Vela, in listening to the episode! You won’t want to miss this inspiring story of resilience, creativity, and innovation. For more on Barrière, visit: https://www.mybarriere.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

    1h 3m
  4. Disco - How Brands Monetize Post-Purchase Opportunities

    JAN 9

    Disco - How Brands Monetize Post-Purchase Opportunities

    In today’s episode of The Story of a Brand, I interview Neal Goyal, a passionate leader and VP of Strategic Sales at Disco.  Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration. Here are some highlights from our conversation: * From Sales to Leadership: Neal’s career shift from a top-performing sales executive to an advocate for mentorship and team success. * The Power of Post-Purchase: How Disco Network helps brands monetize post-purchase real estate for added profitability. * Customer-Centric Advertising: Using AI and machine learning to target high-value customers across an integrated ad network. * Driving LTV Growth: Why lifetime value is critical for profitability and how brands can achieve it with innovative tools. * Monetizing Real Estate: Turning underutilized website spaces into profit centers with Disco’s retail media network capabilities. Join me, Ramon Vela, in listening to this insightful episode as Neal shares his passion for leadership, customer-centric innovation, and how Disco Network is helping brands thrive in an ever-competitive market. For more on Disco, visit: https://www.disconetwork.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

    56 min
  5. DEINDE- How Science is Changing Your Skincare Routine

    JAN 8

    DEINDE- How Science is Changing Your Skincare Routine

    In today’s episode of The Story of a Brand Show, I had the pleasure of chatting with Joshua Britton, Founder, CEO, visionary innovator, and the driving force behind DEINDE and its parent company, Debut Biotechnology. Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartment to running a company that merges artificial intelligence, molecular biology, and skincare, Joshua’s journey is as inspiring as it is transformative. Here are some highlights from our conversation: * A Life-Changing Uber Ride: How a 7-minute conversation led to a $100,000 investment that launched it all. * Science Meets Beauty: The revolutionary process behind crafting new molecules for skin health. * Redefining Clean Beauty: Why biotech is the next evolution in sustainable and effective skincare. * From Academia to Entrepreneurship: Lessons learned transitioning from the lab to the business world. * Breaking the Mold: How DEINDE's innovative approach is creating products that outperform traditional ingredients. Join me, Ramon Vela, in listening to this fascinating episode as Joshua shares the science, passion, and purpose driving DEINDE and Debut Biotech. 🎧 For more on DEINDE, visit: https://www.deinde.com/ For more on Debut BioTechnology, visit: https://www.debutbiotech.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.   Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    1h 2m
  6. The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire

    12/20/2024

    The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire

    In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of The Zero Proof, a trailblazer in the non-alcoholic beverage space.  Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that’s reshaping how people socialize and enjoy beverages without compromise. We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean’s team makes premium non-alcoholic drinks accessible and exciting. Whether you’re curious about non-alcoholic trends or interested in entrepreneurial insights, this episode is a must-listen! Key Moments in the Podcast: * How Sean’s decision to stop drinking inspired The Zero Proof’s creation and mission. * The challenges of building a marketplace for curated non-alcoholic products. * How The Zero Proof helps customers find their perfect drink through innovative curation and education. * Insights into the growing non-alcoholic beverage industry and its impact on social habits. * Sean’s advice for entrepreneurs: focus on unit economics, gross margin, and scaling smartly. 💡 Join me, Ramon Vela, in listening to the episode and learn how The Zero Proof is leading the way in this exciting category. Whether you’re a non-drinker or just curious about the possibilities, this conversation offers something for everyone. For more on The Zero Proof, visit: https://thezeroproof.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

    1h 1m
  7. Shaklee - How Shaklee is Revolutionizing Community-Driven Health

    12/20/2024

    Shaklee - How Shaklee is Revolutionizing Community-Driven Health

    In this episode, I had the pleasure of speaking with Roger Barnett, Chairman and CEO of Shaklee, a company that has been transforming health and wellness for over 65 years. Roger shared his incredible journey of acquiring and growing Shaklee, his dedication to purpose-driven business, and how Shaklee’s innovative approach to prevention is changing lives globally. We dove into his vision of creating a sustainable business that not only provides superior products backed by clinical proof but also empowers communities to live healthier and more fulfilling lives. This conversation is packed with insights into leadership, innovation, and the impact of building a purpose-driven brand. Key Moments in the Podcast: * The personal story that led Roger to focus on prevention and health as a lifelong mission. * How Shaklee’s community-driven business model delivers better health outcomes and fosters lasting connections. * The importance of clinical proof and quality in Shaklee’s products, from personalized nutrition to eco-friendly home solutions. * Roger’s vision for the future of health, including the role of cellular health and personalized solutions. * Advice for entrepreneurs on building long-term value and creating businesses that align profit with purpose. 💡 Join me, Ramon Vela, in listening to the episode to discover how Shaklee is making a difference in people’s lives and leading the way in health and wellness innovation. You don’t want to miss this inspiring conversation! For more on Shaklee, visit: https://us.shaklee.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.   Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    57 min
  8. Genexa - How Two Dads Took on Big Pharma to Create Change

    12/12/2024

    Genexa - How Two Dads Took on Big Pharma to Create Change

    I had an amazing conversation with David Johnson, the CEO and Co-founder of Genexa, a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine. David’s journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmaceutical world, his story is both inspiring and practical.  If you’ve ever wondered what it takes to disrupt an industry while staying true to your values, this episode is for you. Key Moments in the Podcast: * How two dads with no background in pharmaceuticals decided to clean up the medicine aisle. * The challenges of replacing artificial ingredients with clean, natural alternatives while maintaining FDA standards. * Why Genexa products are now found in major retailers like Walmart, CVS, and Whole Foods. * The importance of building a people-focused brand that listens to its customers. * David’s advice for entrepreneurs facing big challenges is to stay focused, be passionate, and always remember why you started. 💡 Join me, Ramon Vela, in listening to the episode and learn how Genexa proves that medicine can be clean, effective, and better for everyone. You won’t want to miss this conversation! For more on Genexa, visit: https://www.genexa.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

    1h 3m
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4.9
out of 5
131 Ratings

About

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Information

  • Creator
    CommerceFocused Media, Inc.
  • Years Active
    2018 - 2025
  • Episodes
    1.3K
  • Rating
    Clean
  • Copyright
    © Copyright 2020 - CommerceFocused Media - All Rights Reserved
  • Show Website
    The Story of a Brand

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