1,177 episodes

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

The Story of a Brand CommerceFocused Media, Inc.

    • Business
    • 4.9 • 131 Ratings

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

    Brightland - For the Love of Food & Cooking

    Brightland - For the Love of Food & Cooking

    This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands. 

    In this enlightening episode, Ramon Vela takes a deep dive into the world of food and beverage with Aishwarya Iyer, Founder, CEO, and visionary behind Brightland. 

    Join us as we uncover the passion, challenges, and innovative strategies behind building a brand that’s as much about quality and sustainability as it is about its products.

    Brightland makes artfully crafted ingredients to help pour on a little bit of the good life. Best known for our iconic olive oils, we source all our products directly from small, family farms in California and Hawaii.

    Key Highlights:

    Entrepreneurial Well-being: Aishwarya discusses the role of gratitude and meditation in managing the stress of entrepreneurship, offering listeners a glimpse into the daily practices that keep her grounded.

    The Genesis of Brightland: Learn about Aishwarya’s journey to starting Brightland, inspired by the health benefits of olive oil and a commitment to transparency, quality, and sustainability.

    Navigating Entrepreneurial Challenges: From handling disappointment and uncertainty to the significance of self-compassion, Aishwarya shares her hurdles and how she’s overcome them.

    Behind the Scenes of Product Creation: Get an insider look at Brightland’s meticulous approach to creating its products, which involves prioritizing quality over cost, working closely with family-owned farms, and adopting a unique vinegar production method.

    The Art of Olive Oil: Explore the parallels between olive oil and wine. Aishwarya provides expert advice on storing, tasting, and even incorporating olive oil into your coffee for an extra health boost.

    Brightland’s Products: Delve into the world of Brightland’s oils, vinegar, and honey, learning about the importance of quality sourcing, innovative blends, and the brand’s plans for retail expansion and education on olive oil’s health benefits.

    Conclusion:

    Aishwarya Iyer’s journey with Brightland is a testament to what passion, resilience, and a focus on quality can achieve in the entrepreneurial world. 

    Whether you’re a food enthusiast, an aspiring entrepreneur, or someone curious about incorporating healthier options into your lifestyle, this conversation offers valuable insights and inspiration. 

    Tune in to discover the heart and soul behind Brightland and find a new appreciation for the humble olive oil in your kitchen.

    For more on Brightland, visit: ​​https://brightland.co/

    Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! 

    If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
     

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

    • 50 min
    Fly By Jing - Expanding Palates and Minds

    Fly By Jing - Expanding Palates and Minds

    This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands. 
     
    In this episode of “The Story of a Brand,” Ramon Vela delves into the compelling story of Jing Gao, Founder, CEO, and visionary behind the modern Chinese food brand Fly by Jing. 

    From the brand’s humble beginnings to its place on the shelves of major retailers, Gao’s journey is a narrative of personal and professional evolution, marked by leadership, innovation, and a deep commitment to authenticity.

    Join us as we explore:

    Personal Growth and Leadership
    Jing shares insights on personal growth, self-acceptance, and the evolving role of a CEO in empowering and supporting the team, emphasizing the importance of inner fulfillment and team alignment.

    Managing Team Dynamics
    The discussion focuses on the challenges of managing a growing team. It explores the shift in dynamics and structures as a company expands and highlights the importance of adaptability and cultural alignment.

    Employee Growth and Company Culture
    The conversation delves into the significance of supporting employee self-actualization and holistic growth, emphasizing the role of a company in fostering individual development and creating a positive, inclusive culture.

    Unveiling the Purpose Statement
    Discover the purpose behind the brand’s creation and how it evolved over the years, focusing on evolving culture through taste and expanding consciousness.

    Inspiration and Inception of the Company
    Explore the founder’s journey from China to the US, identifying gaps in the natural food market and misconceptions surrounding Chinese cuisine, which led to the company's launch.

    Validation and Growth
    Learn how a successful Kickstarter campaign validated the demand for the brand’s products, leading to scaling up operations and a significant shift in the ethnic food landscape.

    Measuring Success and Impact
    Understand the metrics and markers of success for the brand, including reshaping the grocery store's ethnic aisle, inspiring other founders, and gaining recognition from retailers and investors.

    Future Vision and Expansion
    Explore the brand’s aspirations to become a household name and a ubiquitous condiment, aiming to evolve culture through taste further and broaden its reach beyond Asian cuisine.

    Exploring Culinary Diversity and Flavor Sensations
    Delve into the importance of diverse flavors and culinary experiences, highlighting the role of sauces in enhancing plant-based meals and exploring the uniqueness of different ethnic cuisines.

    Product Introduction and Recommendations
    Introducing the brand’s flagship products and offering recommendations for first-time customers, emphasizing flavor balance, versatility, and the sensory experience the products provide.

    Join us as Jing Gao shares her inspirational journey with Fly by Jing, offering valuable lessons on leadership, innovation, and the power of staying true to one’s mission. 

    Whether you’re an aspiring entrepreneur, a food enthusiast, or someone interested in personal and professional development dynamics, this episode promises to be an enlightening exploration of what it takes to build a brand that transcends boundaries and challenges conventions.

    For more on Fly By Jing, visit: https://flybyjing.com/

    Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! 

    If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-o

    • 59 min
    Keyspan - The Journey to a Healthier Future with Nate Taylor

    Keyspan - The Journey to a Healthier Future with Nate Taylor

    This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands. 

    In this captivating episode of “The Story of a Brand,” Ramon Vela interviews Nate Taylor, CEO and Founder of Keyspan, about the transformative potential of personalized healthcare. 

    It’s an episode packed with insights, ideas, and inspiration for anyone looking to navigate the changing landscapes of health and wellness in the 21st century.

    Join us as we explore:

    * Discover Nate’s personal health journey, which led him to question traditional healthcare practices. He now focuses on prevention and addressing underlying health issues rather than relying on quick fixes or medications.

    * Learn about Keyspan’s mission to provide personalized health coaching, lifestyle changes, and AI-powered solutions to help individuals optimize their health span, focusing on prevention and behavior change.

    * Delve into the concept of health span versus life span, emphasizing the importance of maximizing the quality of life by focusing on health and well-being rather than just increasing the number of years lived.

    * Nate Taylor discusses the historical exclusion of women in medical studies and the importance of considering female biology in healthcare. He also highlights Keyspan’s approach to testing additional biomarkers for women.

    * Nate Taylor shares his perspective on medications like Ozempic and emphasizes the importance of addressing underlying behavioral reasons for health issues instead of relying on temporary fixes. He also explores the significance of behavior change, diet, and exercise in long-lasting health outcomes.

    * The discussion shifts towards the concept of Medicine 3.0 and the role of Keyspan in preventive healthcare. They delve into the partnership between Keyspan and healthcare providers in managing wellness and preventing health issues.

    * Nate Taylor shares his personal journey with Keyspan, from signing up for the program to undergoing blood tests and the subsequent steps in the process. Nate provides insights into the user experience and expectations of engaging with Keyspan’s platform.

    * The importance of community support in health and wellness is highlighted, emphasizing the role of Keyspan’s community in fostering connections among members. He explores the benefits of sharing experiences, struggles, and victories within a supportive community.

    * Nate Taylor encourages listeners to explore Keyspan's offerings and take proactive steps toward their health and well-being. He emphasizes the significance of utilizing data, personalized advice, and community support for holistic health management.

    Join us on this enlightening journey with Nate Taylor as we explore the intersection of career innovation, AI’s role in our professional lives, and the transformative power of proactive healthcare.

    For more on Keyspan, visit: https://getkeyspan.com/

    Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! 

    If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
     

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

    • 1 hr
    TryNow - How "Try Before You Buy" Is Shaping the Future of Online Shopping

    TryNow - How "Try Before You Buy" Is Shaping the Future of Online Shopping

    This episode is brought to you by Compass Rose and SARAL  - The Influencer OS for Brands. 

    In this episode, Ramon Vela dives into the burgeoning e-commerce strategy of “try before you buy” with Benjamin Davis, Founder, and CEO of TryNow. TryNow reshapes online shopping and drives brand loyalty and sales. 

    We unpack the significance of this approach, its impact on consumer confidence, and how it’s becoming an antidote to the challenges posed by inflation and changing consumer behaviors. 

    Join us as we explore:

    * We start with Benjamin Davis, the founder and CEO of Try Now, sharing his gratitude towards an investor, Ryan, who saw potential in the idea and its execution. It tells how visionary support can bring transformative business models to life.

    * Delving into the evolving consumer expectation to “try before you buy,” a shift from traditional online shopping habits. We discuss how this trend fosters a new level of trust and confidence among online shoppers, particularly in an era of price sensitivity and the pursuit of value.

    * Discover how offering trials before purchase can significantly uplift brand conversion rates. By targeting hesitant shoppers and increasing consumer confidence, brands can drive incremental sales without immediately resorting to discounts.

    * From a wine company that lets customers sample at home to a boot company thriving on a direct-to-consumer model, we highlight varied examples of how this strategy is successfully implemented across different sectors.

    * Learn how the “try before you buy” approach is helping businesses cope with inflationary pressures by focusing on customer-centricity, maintaining product quality, and efficiently managing return rates.

    * For companies, especially those on Shopify, integrating this model into their returns flow can lead to operational efficiency. We discuss the importance of this integration and how it benefits retailers and consumers.

    * We explore how this trend is particularly impactful in the apparel industry, where fit and personal preference play significant roles in purchase decisions.

    TryNow facilitates trial experiences, proving that adopting such strategies can improve the retail experience and profitability.

    Tune in to this conversation to understand how this innovative approach revolutionizes our online shopping experiences.

    For more on TryNow, visit: https://www.trynow.com/

    Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! 

    If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
     

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

    • 45 min
    HUM Nutrition - Vitamins to to Support You at Every Stage of Life

    HUM Nutrition - Vitamins to to Support You at Every Stage of Life

    This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands. 

    Join Ramon Vela for this special episode featuring Walter Faulstroh, CEO and Co-Founder of HUM Nutrition. 

    HUM’s mission is to help everyone look and feel their absolute best. Combining the exact, pure, and potent nutrients for visible, life-changing results, each unique formula starts with beauty from within. Each formula is made with clinically proven non-GMO, gluten-free, and sustainably sourced ingredients for great results.

    Key Points Discussed:

    * We discuss the powerful message from Walter Faulstroh, CEO of HUM Nutrition, about the intersection of gratitude, personal health challenges, and innovative wellness solutions.

    * Hum Nutrition's core focus is enhancing overall well-being by addressing key areas such as skin, digestive, mental health, and well-being for women’s health.

    * The company offers personalized services like online consultations and quizzes tailored to individual health needs.

    * Faulstroh sheds light on the often-overlooked psychological effects of acne, exacerbated during the pandemic.

    * Emphasis on using clean ingredients in products and sustainable practices in packaging to promote consumer and environmental health.

    * Discuss how HUM Nutrition navigated supply chain disruptions and factory shutdowns by being agile and collaborative.

    * The platform’s tailored approach to product selection helps those with specific health conditions or those managing medication interactions.

    * A commitment to affordable pricing, proper ingredient use for glucose management, and ensuring product quality through extensive testing and verification.

    * Walter Faulstroh’s guarantee on the efficacy and safety of HUM Nutrition’s products.

    * Faulstroh advocates for managing stress through kindness to oneself and the importance of maintaining overall health.

    Call to Action:

    Visit the HUM Nutrition website for additional resources, take a health quiz, and have the opportunity to consult a nutrition expert.

    For more on HUM Nutrition, visit: https://www.humnutrition.com/

    Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! 

    If you enjoyed this episode, please leave us a rating and review. Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
     

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

    • 56 min
    Doughlicious, The London Dough Co - Kathryn Bricken’s Rise to Cookie Dough Queen with Doughlicious

    Doughlicious, The London Dough Co - Kathryn Bricken’s Rise to Cookie Dough Queen with Doughlicious

    This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.

    In this episode, our host, Rose Hamilton, Founder of Compass Rose, interviews Kathryn Bricken, CEO and Founder of Doughlicious - The London Dough Co. 

    Doughlicious - The London Dough Co. is an award-winning dough company that uses all-natural ingredients, is gluten-free and offers many dairy-free, vegetarian, and vegan options.

    All our products are produced in the UK using the finest ingredients, including free-range eggs, organic cane, and coconut sugars, and no artificial additives or preservatives.

    Below are the key takeaways from our conversation:

    * Her personal story and how her pregnancy momentarily paused her culinary endeavors and how she reignited her passion for baking.

    * How Doughlicous blossomed into a full-fledged business.

    * Growing from a home kitchen operation to requiring a larger manufacturing space, and how they diversified their product line with innovative offerings like cookie dough and gelato bites.

    *  Kathryn’s strategic pivot from direct-to-consumer sales to focusing on retail distribution catapulted the brand toward international fame.

    * How she addresses the challenges and opportunities of marketing with social media and influencers in today’s digital landscape.

    * You’ll also hear about the importance of personal involvement and authenticity in representing a brand.

    * And why we should celebrate the notion that it’s never too late to pursue your dreams,

    * And so much more!!!

    Join Rose Hamilton for this inspiring conversation with Kathryn Bricken, which is a testament to the power of following your dreams and the sweet taste of success that comes with dedication and hard work. 

    Don’t miss this opportunity to learn from a visionary who turned her passion for dessert into a thriving business.
     
    For more on Doughlicious - The London Dough Co., visit: https://doughlicious.co.uk/

    Remember to subscribe and follow The Story of a Brand Show on Apple Podcast and LinkedIn for more conversations with industry leaders and to stay updated on the latest consumer products, brands, trends, retail, and beyond! 

    If you enjoyed this episode, please leave us a review. Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    The Story of a Brand and Compass Rose offer “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
     

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

    • 52 min

Customer Reviews

4.9 out of 5
131 Ratings

131 Ratings

IowaDude ,

Inspirational!

Incredible stories from founders who risk it all to bring you your next favorite products. Each is different and each is motivating. Ramon does a wonderful job of talking to each founder and CEO on a personal level. His communication skills focus on sharing those stories and making it more than just a brand.

Parker_O ,

Incredible! but there’s a catch…

Ramon does these awesome interviews with brand owners, but also does this incredible thing where is legitimately connects with his guests and explores topics that are really relatable to any of us! Pain / sorrow / etc, Ramon touches on it all.

Listening to his episodes are cathartic for me!

♥️

Veggies321 ,

Great episodes filled with inspiration and great tips from leaders!

Really enjoying these episodes! Definitely going to continue listening! :)

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