The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.
Preflect Ads - Taking Facebook’s Algorithm to the Max
In the second half of this Feature, Brecker Brees, Co-Founder and Head of Business Development for Preflect Ads speaks of audience size, time spent on Facebook, and other inputs that affect their predictions. In part 1, we discuss: The Amount of data needed for prediction; Is the tool suitable for start-ups; Other data sets to be incorporated in the tool; What outputs are to be expected; Their plans for the next six months; The feedback they receive; and more.
Preflect Ads - How to Find Customers Who Buy Again and Again
Helping merchants build better Facebook ad audiences, that's Preflect Ads. In the first half of this Feature, we have Brecker Brees, Co-Founder & Head of Business Development at PreFlect Ads, a customer data monetization platform. In part 1, we discussed: The support he got from his family; Overview of the company; His background; What's behavioral economics; How their tool helps brands; On-site optimization; Identifying who will purchase repeatedly and one time; The Challenges they face; and so much more.
Repeat - The Focus on a Better Reordering Experience
I think empathy is a superpower, says Kim Stiefel, Co-Founder of Repeat, as she continues talking about the third challenge for Founder: isolating too much. She advises that community and reaching out for help is essential for Founders. In part 2, we discuss: Challenges continued; The Focus on a better reordering experience; Does Repeat work with companies without subscriptions? Repeat replenishment cards; What kind of brands work with Repeat; and more.
Repeat - Easy for Customers to Reorder Products They Love
In the first half of this Feature, we have Kim Stiefel, Co-Founder of Repeat, a brand that provides software solutions for consumer packaged goods brands that enable them to turn their one-time buyers into repeat customers. In part 1, we discuss: Being Grateful; Overview of the brand; Her life before Repeat; Why a small percentage of customers go for subscription; Their three most significant challenges in building Repeat; How to face challenges as a Founder; and more.
Vous Vitamin - What Type of Vitamin is Right For You?
In part 2, Dr. Arielle Levitan and Dr. Romy Block share how being physicians gives them a unique advantage in the vitamin world and makes them qualified to understand various medical conditions better. Here we discussed: Does being a doctor help the consumer; Problems with supplements; How to use their website; Their upcoming plans; What they don't have and why; Their typical customer; What’s it like going from Doctor to Founder; and more.
Vous Vitamin - Changing the Game with Personalized Vitamins
In part 1, we interview Dr. Arielle Levitan and Dr. Romy Block, Co-Founders of Vous Vitamin. This brand creates personalized daily multivitamins for your individual needs. It started when they noticed how confusing the world of multivitamins was to consumers. So they stepped in and came up with an online survey on a diet, lifestyle, and health concern that, when completed, provided consumers with personalized vitamins delivered directly to their door. We discuss The Overview; the Birth of the idea and more.
Ramon has such an easy way about him that brings out the best in whoever he is interviewing. I love hearing about how and why brands are formed. And Ramon always has top-notch guests. I love his lean towards social impact but also his practicality around running a sustainable business.
Love this podcast! Love hearing brand stories and these are the best...!
Love this podcast! Love hearing brand stories and these are the best...! I’m enjoying every single one!
Ramon, host of the Story Behind the Brand podcast, highlights all aspects of eCommerce brands and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!