184 episodes

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

The Story of a Brand CommerceFocused Media, Inc.

    • Entrepreneurship
    • 5.0, 140 Ratings

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.

    TomboyX - You're Pretty Damn Cool the Way You Are

    TomboyX - You're Pretty Damn Cool the Way You Are

    In part 2 Co-Founders Fran and Naomi discuss When your community supports your brand, The First responder campaign, Why they don't want to be the brand to tell you you're cool -- you already are, How they're flipping the notion of what a brand is, How their building a brand based on personal values, Why people should put their dollars on brands that care for them, Why attention to fit and quality is unparalleled, What Tomboy means to them, How they include plus-size models and sizes, and so much more. 

    • 33 min
    TomboyX - Gender Neutral Underwear and Apparel For All

    TomboyX - Gender Neutral Underwear and Apparel For All

    In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more. 

    • 28 min
    June Smart Oven - The Tesla of Smart Ovens

    June Smart Oven - The Tesla of Smart Ovens

    In part 2, Matt and Nikhil discuss How to be successful in fundraising, How to overcoming supply chain challenges, Coming together as a community worldwide, and so much more.

    • 36 min
    June Smart Oven - Smart Enough to Cook By Itself

    June Smart Oven - Smart Enough to Cook By Itself

    In part 1, Matt Van Horn and Nikhil Bhogal discuss The urgency in ensuring that your product is technologically advanced, How to research and create a product that has an opportunity to always improve, Creating a product that stands out in a way that helps consumers solve a problem that no product has solved before and so much more. 

    • 37 min
    Findlay Hats - Building Community Not Just Products

    Findlay Hats - Building Community Not Just Products

    In Part 2, Jimmy discusses How Findlay changed due to COVID, How they added more positivity to their messaging, How they pivoted to making face shields and mask to help the local community, Why he believes that Findlay should give back to the country, The Findlay Hats Moat, How to build community and not just a brand, Why and how they launch new hat designs each week, Why community is like having your friends watch your back and so much more.

    • 28 min
    Findlay Hats - Confessions of a Hat Addict

    Findlay Hats - Confessions of a Hat Addict

    In Part 1, Jimmy discusses 3 things that are different about Findlay Hats, The origin story, How he sat on his Hat idea for nearly 8 years, Why they wanted to be a Home town, heroes, before going Worldwide, Why they are committed to communicating with their customers each day, Why their friendly, down to earth brand is intentional and real, Jimmy's advice for potential entrepreneurs, Why you must feel the intensity of creating and building something, Why entrepreneurship is like Art, and so much more.

    • 29 min

Customer Reviews

5.0 out of 5
140 Ratings

140 Ratings

VelvaGreen ,

Authentic and real

Ramon is a fantastic host and you can really tell he’s passionate about helping people. Gold nuggets of information in every episode!

aea sophia ,

INSPIRATIONAL & INFORMATIVE

INFO HERE WAS VALUABLE, CLEAR. AND RAMON IS AN EXCELLENT HOST. VERY WORTHWHILE

Poppy Waters ,

Great podcast

Ramon does an excellent job telling the stories of the brand from the eyes and events of the founders to the core cultures to the fundamental differentiators of their products or business. Time well spent. Lots to learn.

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