1,167 episodes

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

The Story of a Brand CommerceFocused Media, Inc.

    • Business
    • 4.9 • 130 Ratings

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

    BookShop.org - How to Keep Your Local Book Stores Alive!

    BookShop.org - How to Keep Your Local Book Stores Alive!

    This episode is brought to you by Compass Rose and SARAL  - The Influencer OS for Brands

    In this episode, we interview Andy Hunter, Founder and CEO of BookShop.org. Bookshop is an online bookstore that aims to financially support local, independent bookstores.

    Bookshop is also a BCorp - a corporation dedicated to the public good. By design, they give away over 80% of their profit margin to stores and affiliates of stores: publications, authors, and others who make up the thriving, inspirational culture around books!

    Below are the key takeaways from our conversation:

    * Andy’s passion for helping local bookstores thrive in the digital age through Bookshop.org.

    * He discussed how he struggled to secure investment and the need for champions like Morgan Entrekin who believe in an entrepreneur’s vision and abilities.

    * The importance of merging different disciplines and skills to create unique and impactful work in the business world.

    * A discussion on how artificial intelligence might reshape the job market and the ever-growing importance of critical thinking skills.

    * The struggle for small businesses to survive in the shadow of giants like Amazon and the detrimental effects of anti-competitive practices.

    * Overcoming the challenges of limited budgets and the ever-changing social media landscape to reach customers effectively.

    * How Bookshop.org’s model of connecting customers to local bookstores and handling logistics has led to profitability that supports the community.

    * The platform’s expansion through organic growth, media attention, and the power of storytelling.

    * The call for conscious consumerism that prioritizes community and local businesses.

    * Supporting local businesses as an act of community-building and resistance against market monopolies is important.

    * Encouragement for listeners to choose platforms that align with their values, like Bookshop.org.

    Call to Action:

    * Visit Bookshop.org to support your local bookstore.

    * Share the episode with friends and family to spread awareness about the importance of local bookstores.

    * Join the conversation on social media using #SupportLocalBookstores.

    Join Ramon Vela and Andy Hunter as we break down the inside story of Tonal on The Story of a Brand.

    For more on BookShop.org, visit: https://bookshop.org/

    Remember to follow the show for more conversations with leaders shaping the future of business and wellness.

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/

    Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information. 

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link. 

    • 1 hr 6 min
    Tonal - The Home Gym Designed with You in Mind

    Tonal - The Home Gym Designed with You in Mind

    This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands

    In this episode, Ramon Vela interviews Ian Yung, Senior VP of Revenue at Tonal. We take you on a journey through Ian’s career shift from the automotive industry to the cutting edge of fitness technology. 

    Below are the key takeaways from our conversation:

    * His transition from a traditional industry to a fast-paced tech environment and the lessons learned along the way.

    * How understanding your customer’s needs is pivotal in creating meaningful connections and successful business strategies.

    * Tonal’s digital weight training system and how Ian likens it to Apple’s ecosystem

    * How Tonal uses data to tailor resistance and provide a personalized workout experience.

    * Why resistance training is the cornerstone for long-term health management.

    * How Tonal is revolutionizing this space with data-driven insights.

    * How investing in one’s physical health early to reap benefits in later years.

    * How Tonal caters to performance-oriented individuals through its suite of features like data analytics, community support, scientific coaching, and personalized resistance training

    * And so much more!

    Join Ramon Vela and Ian Yung as we break down the inside story of Tonal on The Story of a Brand.

    For more on Tonal, visit: https://www.tonal.com/

    Remember to follow the show for more conversations with leaders shaping the future of business and wellness.

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/

    Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information. 

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.

    • 1 hr 2 min
    ChromaDex - The Foundation of Healthy Aging and Cellular Health

    ChromaDex - The Foundation of Healthy Aging and Cellular Health

    This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands

    Today, host Ramon Vela interviews Rob Fried, CEO of ChromaDex and maker of Tru Niagen®. 

    ChromaDex is the global authority on nicotinamide adenine dinucleotide (NAD+), focusing on the science of healthy aging. 

    The ChromaDex team, including world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD+. A vital coenzyme found in every cell of the human body, NAD+ declines with age and exposure to other everyday stressors, making NAD+ a contributor to age-related changes in health and vitality. 

    ChromaDex is the innovator behind Tru Niagen®, its growing suite of clinically proven, top-selling NAD+ boosting supplements helping people transform the way they age worldwide. 

    Setting the benchmark as the gold standard in scientific rigor, quality, and transparency, Tru Niagen features patented nicotinamide riboside (NR), the most efficient and superior quality NAD+ boosting supplements available. Tru Niagen is backed by two Nobel Prize Winners, 30+ human clinical studies, and 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.

    Highlights:

    * His history in the entertainment business and producing movies

    * Business lessons, including his “Principles of Success: CHE and ACE”

    * What does Tru Niagen® do?

    * How NAD is vital for mitochondrial function and energy metabolism

    * The main ingredient in Tru Niagen®

    * Why NAD is fundamental to life

    * How Tru Niagen® enables the body to do what it's supposed to do

    * The applications for Tru Niagen®

    * When to take Tru Niagen®

    * Healthspan versus lifespan?

    * Vitamins versus Tru Niagen®? What gives your cells actual energy?

    * When do your NAD levels increase after taking Tru Niagen®?

    * Rob's personal experience with taking the supplement Tru Niagen®

    * What people are saying about Tru Niagen®

    * How to know if Tru Niagen® is working

    * And so much more… 

    Join Ramon Vela and Rob Fried as we break down the inside story of ChromaDex on The Story of a Brand.

    For more on ChromaDex, visit: https://www.chromadex.com/

    For more information on Tru Niagen®, visit: https://www.truniagen.com/

    Discount code: If you want to sample Tru Niagen 300mg 30 count subscription, you can get a 15% discount here. Simply use promo code: RAMON15
     
    Or Click Here
    https://www.truniagen.com/truniagen-300mg/?utm_source=Story+of+a+Brand&utm_medium=Podcast&utm_campaign=Interview&utm_term=truniagen

    Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

    *

    Today’s Sponsors:

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. 

    • 1 hr 4 min
    Oobli - Revolutionizing Food and Beverage with Sweet Proteins

    Oobli - Revolutionizing Food and Beverage with Sweet Proteins

    This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands

    Today, host Ramon Vela interviews Jason Ryder, Co-Founder and Chief Technology Officer at Oobli. Oobli makes seriously sweet proteins changing the world, one bite at a time. 

    Sweetness from protein—not sugar—is the breakthrough you’ve been waiting for! They’re good for your body and the planet, but their fantastic taste will keep you coming back. It’s gut-friendly, diabetic-friendly, all flavor, no compromise win we all deserve.

    Try their NEW Sweet Tea with only 7 grams of sugar—no weird stuff. 

    Highlights:

    * Jason's Gratitude Story

    * Climate, Food, and Health are joined at the hip

    * Jason’t Aha moment when he realized his mission in life

    * What are Sweet Proteins?

    * Why aren't more people using Sweet Proteins?

    * Why did you choose beverages, and what other products are coming?

    * Connecting the Climate to our sugar problem.

    * How can we solve problems across climate, food, and health when we're sick?

    * Are Sweet Proteins and your products diabetic-friendly?

    * Building a consumer-facing company has been more challenging than the science

    * A review of the sweet teas and chocolates available from Oobli

    * And so much more… 

    Join Ramon Vela and Jason Ryder as we break down the inside story of Oobli on The Story of a Brand.

    For more on Oobli, visit: https://oobli.com/

    Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

    *

    Today’s Sponsors:

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. 

    • 50 min
    The NOW - Reconnect Through the Healing Benefits of Massage

    The NOW - Reconnect Through the Healing Benefits of Massage

    This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands

    Today, Ramon Vela interviews Gara Post, Co-Founder and Chief Creative Officer of The NOW. The NOW, a new concept massage boutique, has quickly become LA's hottest new wellness destination for locals and globe-trotting influencers alike. 

    The NOW reinvents the way people think about and experience massages by creating a luxury service in an accessible and affordable manner in an inspiring environment.

    Highlights:

    * The NOW gives you the gift of presence

    * Live in the now is one of their brand truths

    * The origin story of The Now

    * The Now decides to Franchise

    * Opening their first location during the pandemic

    * Guest experience is critical, so you have to love people

    * Ramon: Testimonial about The NOW

    * Reconnect through the healing benefits of massage

    * Massages could help with emotional tension as well

    * Benefits of the Copper Brush

    * The NOW 5 Star experience

    * The Journey room and aha moment

    * How their partnerships build brand awareness.

    * How people can become a The NOW Franchise

    * And so much more… 

    Join Ramon Vela and Gara Post as we break down the inside story of The NOW on The Story of a Brand.

    For more on The NOW, visit: https://thenowmassage.com/

    Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

    *

    Today’s Sponsors:

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. 

    • 53 min
    myPocketCFO - What Founders Should Know About Financials

    myPocketCFO - What Founders Should Know About Financials

    This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands

    Today, host Ramon Vela interviews Alice Zhang, Founder of myPocketCFO. myPocketCFO is the new intelligent finance management platform for growing eCommerce and omnichannel consumer brands. 

    It delivers real-time auto-bookkeeping, analytics, monthly reconciliation, and CFO advice all in one place. 

    Unlike traditional accounting firms that charge by the hour and deliver siloed services, myPocketCFO ingests all your transactional data daily to automatically generate financial statements that allow you to collaborate with business partners to make critical decisions at a straightforward subscription price.

    Highlights:

    * Her Gratitude Story

    * Why, if you don't understand the numbers, you're doomed

    * Jeff Bezos's quote on business cycles as waves

    * Economic Forecast for the 2024-2025 calendar year

    * Talking interest rates, commercial real estate refinancing, rolling recessions

    * Investor's Advice for Founders

    * For Founders, why it's time to focus on “value creation”

    * Value creation Explained

    * What is Accumulated Return or Discounted Cash Flow?

    * Cost of Capital and Resetting Your Thinking Around Resources

    * The Cost of Capital Concept Explained

    * Financial concepts and metrics startup brands should use to measure Value

    * Using Growth and "Traction" as Financial Metrics for Startups

    * Explaining the Efficiency of Capital and Marketing Efficiency Return

    * Why Numbers Should Carry Meaning for Founders

    * Your Financials Tell The Life Story of Your Brand

    * Founders should ask, “What does my ideal P&L look like?

    * Case Study: How you reverse engineer your P&L

    * And SO. MUCH. MORE

    Join Ramon Vela and Alice Zhang as we break down the inside story of myPocketCFO on The Story of a Brand.

    For more on myPocketCFO, visit: https://www.mypocketcfo.com/

    Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.

    *

    Today’s Sponsor:

    SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/

    Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link. 

    • 1 hr 2 min

Customer Reviews

4.9 out of 5
130 Ratings

130 Ratings

IowaDude ,

Inspirational!

Incredible stories from founders who risk it all to bring you your next favorite products. Each is different and each is motivating. Ramon does a wonderful job of talking to each founder and CEO on a personal level. His communication skills focus on sharing those stories and making it more than just a brand.

Parker_O ,

Incredible! but there’s a catch…

Ramon does these awesome interviews with brand owners, but also does this incredible thing where is legitimately connects with his guests and explores topics that are really relatable to any of us! Pain / sorrow / etc, Ramon touches on it all.

Listening to his episodes are cathartic for me!

♥️

Veggies321 ,

Great episodes filled with inspiration and great tips from leaders!

Really enjoying these episodes! Definitely going to continue listening! :)

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