The Story of a Brand CommerceFocused Media, Inc.

In part 2 Co-Founders Fran and Naomi discuss When your community supports your brand, The First responder campaign, Why they don't want to be the brand to tell you you're cool -- you already are, How they're flipping the notion of what a brand is, How their building a brand based on personal values, Why people should put their dollars on brands that care for them, Why attention to fit and quality is unparalleled, What Tomboy means to them, How they include plus-size models and sizes, and so much more. 

In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more. 

In part 2, Matt and Nikhil discuss How to be successful in fundraising, How to overcoming supply chain challenges, Coming together as a community worldwide, and so much more.

In part 1, Matt Van Horn and Nikhil Bhogal discuss The urgency in ensuring that your product is technologically advanced, How to research and create a product that has an opportunity to always improve, Creating a product that stands out in a way that helps consumers solve a problem that no product has solved before and so much more. 

In Part 2, Jimmy discusses How Findlay changed due to COVID, How they added more positivity to their messaging, How they pivoted to making face shields and mask to help the local community, Why he believes that Findlay should give back to the country, The Findlay Hats Moat, How to build community and not just a brand, Why and how they launch new hat designs each week, Why community is like having your friends watch your back and so much more.

In Part 1, Jimmy discusses 3 things that are different about Findlay Hats, The origin story, How he sat on his Hat idea for nearly 8 years, Why they wanted to be a Home town, heroes, before going Worldwide, Why they are committed to communicating with their customers each day, Why their friendly, down to earth brand is intentional and real, Jimmy's advice for potential entrepreneurs, Why you must feel the intensity of creating and building something, Why entrepreneurship is like Art, and so much more.