1,214 episodes

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

The Story of a Brand CommerceFocused Media, Inc.

    • Business
    • 4.9 • 131 Ratings

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

    A Bar Above - Elevating the Art of Cocktails with AI

    A Bar Above - Elevating the Art of Cocktails with AI

    In this episode of The Story of a Brand Show, host Rose Hamilton, Founder of Compass Rose Ventures, interviews Julia Tunstall, the Co-founder and CEO of A Bar Above. 

    Julia shares her fascinating journey of building a company dedicated to the art of cocktails, from the early days of education and content creation to the successful launch of their premium barware line. 

    Throughout the conversation, Julia offers valuable insights into entrepreneurship, innovation, and the strategic use of AI in business.

    Julia and her husband, Chris, started A Bar Above with a passion for craft cocktails and a mission to make high-quality bartending education accessible to everyone. Their story is one of perseverance, creativity, and community engagement. Julia's experience and wisdom inspire listeners and provide practical advice for navigating the challenges of building a brand.

    Highlights from the Episode:

    - The Genesis of A Bar Above: How Julia and Chris turned their passion for cocktails into a thriving business offering education, social media content, and premium barware.

    - Chris's Journey: From a craps dealer in Vegas to a craft bartender and co-founder of A Bar Above, Chris's unique path and dedication to the craft of bartending.

    - Community and Partnerships: The importance of community engagement and strategic partnerships in growing a brand.

    - Innovative Use of AI: Julia's creative approach to integrating AI into their workflow, from generating product designs to enhancing team collaboration.

    - Product Development: The role of AI in brainstorming and iterating new product designs for A Bar Above's premium barware line.

    - Balancing Work and Family: Julia's insights on managing a growing business and a family, including the benefits of having a supportive partner and involving their children in the business.

    Join us as we explore Julia Tunstall's journey with A Bar Above and gain valuable insights into entrepreneurship, innovation, and the art of cocktails. 

    Don't miss this engaging and informative episode filled with practical advice and inspiring stories. Listen now and elevate your understanding of what it takes to build a successful brand in the ever-evolving world of business.
    For more on A Bar Above, visit:  https://abarabove.com/

    If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify. 

    Your support helps us bring you more content like this!

    *

    Today’s Sponsors:
     
    Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

    Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. Visit link above. 

    Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

    Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    • 55 min
    Curology - Tailored Treatments for Healthier Skin and Hair

    Curology - Tailored Treatments for Healthier Skin and Hair

    In today’s episode, host Ramon Vela dives into a fascinating conversation with Heather Wallace, CEO of Curology.  Heather shares her journey, and the incredible work Curology is doing in the skincare industry.

     From customized prescription skincare to expanding into hair loss treatments, Curology is transforming how we approach skincare with a blend of telehealth and personalized products. 

    This episode is packed with insights into the challenges and triumphs of running a rapidly growing company in a competitive market.

    Heather also discusses the importance of having a strong team, maintaining a clear vision, and the power of mentorship in her career. Her passion for providing effective, clinically proven skincare solutions shines through in our conversation. Whether you're a skincare enthusiast or an aspiring entrepreneur, this episode offers a wealth of knowledge and inspiration.

    Key Moments:

    - Heather shares advice from her mentor that shaped her career and leadership style.

    - The transition of Curology from a DTC brand to an omni-channel approach.

    - How Curology’s customized treatments provide superior acne, anti-aging, and hair loss results.

    - Clinical data and personalized care are essential in Curology’s product offerings.

    - Curology’s community program provides subsidized skincare to those in need.

    Join us in listening to this episode as we explore Curology's innovative approaches to improving skin health and confidence for people everywhere. You won’t want to miss this enlightening and engaging conversation!

    For more on Curology, visit: https://curology.com/

    If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 

    Plus, don’t forget to follow us on Apple and Spotify. 

    Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

    Compass Rose Ventures can help your brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. 

    Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

    Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    • 54 min
    Okendo - Transforming Customers into Super Fans

    Okendo - Transforming Customers into Super Fans

    In today’s episode, host Ramon Vela has an insightful conversation with Adena Merabi, Okendo's Partnership Team Lead. 

    Adena shares Okendo's exciting journey from its early days to becoming a powerhouse in the e-commerce tech space. 

    We discuss the importance of customer reviews, zero-party data, and how Okendo is helping brands create better customer experiences. 
     
    Adena also illuminates the challenges brands face today, the importance of building a solid tech stack, and how partnerships play a crucial role in Okendo's success. 
     
    Whether you’re a brand looking to enhance your customer interactions or an entrepreneur interested in the latest e-commerce trends, this episode is packed with valuable insights.
     
    Key Moments:

    - Adena’s journey to Okendo and the mentorship that shaped her path.

    - The rapid growth of Okendo and the new products they’ve launched.

    - Strategies for collecting zero-party data and why it’s crucial in today’s market.

    - How Okendo’s integrated suite of products helps brands increase customer lifetime value.

    - The vital role of partnerships in Okendo’s success and the unique aspects of their partner program.

    Join us in listening to this episode as we explore the dynamic world of Okendo and discover how they are empowering brands to turn customers into super fans. 

    For more on Okendo, visit: https://okendo.io/

    If you enjoyed this episode, please leave The Story of a Brand a rating and review. 

    Plus, don’t forget to follow us on Apple and Spotify. 

    Your support helps us bring you more content like this!

    *

    Today’s Sponsors:
     
    Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
    Compass Rose Ventures 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 – Increase the lifetime value of customers, Expand into the US market, Create an omnipresent & omnichannel footprint, Optimize customer journeys, or Build brand communities and more. 

    Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

    Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    • 55 min
    AION - Navigating Capital: Strategies for Brand Growth

    AION - Navigating Capital: Strategies for Brand Growth

    Welcome to another episode of The Story of a Brand Show! 
    Today, host Ramon Vela brings you a fantastic conversation with Carly Spatt, Head of Business Development, and Jim Shehigian, Senior Vice President and Credit Department Business Head at AION. 

    In this episode, we dive into the crucial role of financial support for emerging brands, especially during challenging economic times. Carly and Jim share their insights on how AION helps brands navigate the complex world of financing, providing invaluable advice for founders and entrepreneurs.

    We discuss everything from the importance of planning for success to the specific financial tools that can help businesses grow without giving up equity too early. 

    This episode is packed with practical tips and inspirational moments that you won't want to miss.

    Key Moments:

    - Jim's remarkable story of early career mentorship and its lasting impact on his professional journey.

    - Carly’s passion for supporting small entrepreneurs and her journey into the CPG industry.

    - Insights into the current market trends and the challenges brands face in securing capital.

    - Detailed explanation of AION’s flexible financing options and how they support brand growth.

    - Advice on preparing for financial success and the importance of having accurate financial records.

    Join us as we explore the incredible work Carly and Jim are doing at AION to support brands in their journey toward success. 

    For more on AION, visit: https://www.aionfi.com/

    If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 

    Plus, don’t forget to follow us on Apple and Spotify. 

    Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose Ventures is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

    Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

    Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    • 58 min
    Gel - For Brands Expanding Internationally

    Gel - For Brands Expanding Internationally

    In today’s episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel. 

    Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he’s gained from working with domestic and international brands. 

    This episode is packed with valuable takeaways for anyone interested in the CPG space. From discussing the latest trends at Expo West to exploring the unique challenges and opportunities of entering the U.S. market, this episode offers something for everyone.

    Key Moments:

    - Patricio’s reflections on Expo West and the exciting trends he observed in the CPG industry.

    - The critical importance of understanding your audience and maintaining authenticity in branding.

    - Insights into the challenges and strategies for international brands entering the U.S. market.

    - Patricio’s views on the future of CPG and the promising trends he’s looking forward to.

    - The role of gratitude and family support in Patricio’s entrepreneurial journey.

    Join us in listening to this episode as we explore Patricio Fuentes' incredible journey and his invaluable insights into the CPG world. You won’t want to miss this engaging and informative conversation!

    For more on Gel, visit: https://gelcomm.com/

    If you enjoyed this episode, please leave The Story of a Brand a rating and review. 

    Plus, don’t forget to follow us on Apple and Spotify. 

    Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

    Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

    Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    • 59 min
    GoodSkin Clinics - A European Approach to a Healthier You

    GoodSkin Clinics - A European Approach to a Healthier You

    In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics. 

    Lisa shares her unique journey as a “reluctant entrepreneur” who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments. 

    Lisa’s passion for patient care and holistic medical approach to aesthetics shine through in our conversation. She opens up about the challenges and triumphs of running a business, the importance of mental wellness, and the profound impact of a supportive team. 

    She also discusses her philosophy on personalized treatments, the significance of proper diagnosis, and how GoodSkin Clinics stands out in the crowded aesthetic industry.

    Key Moments:

    - Lisa describes her transition from a part-time endeavor to building GoodSkin Clinics and the role her team played in this growth.

    - The eye-opening experience Lisa had in Europe that transformed her approach to aesthetic treatments.

    - The critical importance of diagnosis in providing long-term, effective skincare solutions.

    - Insights into how GoodSkin Clinics integrates mental wellness into their patient care.

    - The challenges of fighting against the marketing of quick fixes and educating clients on holistic, long-term treatments.

    Join us in listening to this episode as we explore Lisa Goodman's remarkable journey and discover how GoodSkin Clinics is redefining beauty with a touch of European elegance and medical expertise. You won’t want to miss this inspiring and informative conversation!

    For more on GoodSkin Clinics, visit: https://www.goodskinclinics.com/

    If you enjoyed this episode, please leave The Story of a Brand a rating and review. 

    Plus, don’t forget to follow us on Apple and Spotify. 

    Your support helps us bring you more content like this!

    *

    Today’s Sponsors:

    Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

    Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

    Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

    Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

    • 1 hr 5 min

Customer Reviews

4.9 out of 5
131 Ratings

131 Ratings

IowaDude ,

Inspirational!

Incredible stories from founders who risk it all to bring you your next favorite products. Each is different and each is motivating. Ramon does a wonderful job of talking to each founder and CEO on a personal level. His communication skills focus on sharing those stories and making it more than just a brand.

Parker_O ,

Incredible! but there’s a catch…

Ramon does these awesome interviews with brand owners, but also does this incredible thing where is legitimately connects with his guests and explores topics that are really relatable to any of us! Pain / sorrow / etc, Ramon touches on it all.

Listening to his episodes are cathartic for me!

♥️

Veggies321 ,

Great episodes filled with inspiration and great tips from leaders!

Really enjoying these episodes! Definitely going to continue listening! :)

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