What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience? 

In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space.

Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to success in the growing non-alcoholic market.

Key Moments in This Episode:

✅ The Spark Behind Ooso – How a personal lifestyle shift led to a brand idea.

✅ From Idea to Market – The year-long journey of formulation and brand building.

✅ Retail Strategy & Challenges – What it takes to get on store shelves.

✅ Why Packaging Matters – The role of branding in consumer adoption.

✅ The Future of Non-Alcoholic Beverages – Trends shaping the category.

Join me, Ramon Vela, for this insightful and inspiring conversation with Oliver and Sophia as we explore the future of better-for-you beverages!

For more on Ooso, visit:  https://drinkooso.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more. 

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

Today’s Highlighted Brand:

Goode Health: https://www.goodehealth.com/

If you have a family history of heart disease, listen up. 

Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies.

Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study!  Users of Goode Health had a significant improvement in heart health in just 2 weeks! 

Visit goodehealth.com today and use promo code STORY30 for 30% off now!