Zumaeta Group - Scaling the Brand Message The Story of a Brand

**This episode is brought to you by MuteSix, Gorgias, and Attentive**
 
“You're trading on your belief in the story,” says Ginger when asked about the brand story. In part 2, Ginger Zumaeta, CEO and Founder of Zumaeta Group, tells us that there's no hard and fast rule regarding the connection between the founder and the brand. Eventually, all brands develop a life of their own.
Sharing the story you do have and getting everyone on board is an essential part of the culture which the Zumaeta Group helps with. There's a need for support systems such as messaging architecture. The way you engage with existing customers, partners, prospects, and media must be told with the same story.
Ginger explains that one cannot be known for everything or help everybody through her example of milk in different varieties.
She discusses:
* Founder and brand story
* Her recommendation for companies
* Communicating to the same person at different life stages
* Scaling the message
* Her book
Join Ramon Vela and Ginger Zumaeta as they break down the inside story on The Story of a Brand.
For more on Zumaeta Group, visit: https://www.zumaetagroup.com/homepage
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This episode was brought to you by MuteSix.
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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
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