14 min
Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles Backcountry Marketing
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- Marketing
Stephen Matthews is the Brand Manager at Rocky Mountain Bicycles. Born from the rocky mountains of North Vancouver, their bikes are tested and designed for the world's toughest terrain.
In this episode, we chat about the sport of mountain biking, the birth of freeride, and why race results aren't the only thing that matters to a brand like Rocky Mountain.
Stephen Matthews is the Brand Manager at Rocky Mountain Bicycles. Born from the rocky mountains of North Vancouver, their bikes are tested and designed for the world's toughest terrain.
In this episode, we chat about the sport of mountain biking, the birth of freeride, and why race results aren't the only thing that matters to a brand like Rocky Mountain.
14 min