115 episodes

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.

Produced by: Port Side Productions

Backcountry Marketing Port Side Productions

    • Business
    • 5.0 • 39 Ratings

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.

Produced by: Port Side Productions

    The Changing Production Landscape | Graeme Meiklejohn | Director of Photography

    The Changing Production Landscape | Graeme Meiklejohn | Director of Photography

    Graeme Meiklejohn has done the freelancer sandwich - a couple of years after university as a freelancer, then 5 years at Origin Outside as their lead cinematographer, and now back to full-time freelance.
    In this episode, Cole and Graeme discuss:
    the changing production landscape how tech is changing client needs creative for smaller brands gear evolution in production and much more!
    Catch up with Graeme here.
    The Backcountry Marketing Podcast is a production of Port Side Productions.

    • 1 hr 9 min
    Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)

    Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)

    Today, we're revisiting one of our most popular episodes from 2021, our conversation with Maddie Duffy. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.
    ________________________________________________
    When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an influencer better suited than an ambassador? Why have an ambassador team in 2021?
    Maddie Duffy, the Marketing Manager, from Mystery Ranch dives into these questions and more. She explains why Mystery Ranch started an ambassador program, but also why they continue to work with athletes and influencers outside of their ambassadors.
    As Maddie says, the key to any successful relationship is trust. "Appreciate the relationship you have and nourish it." 
    Connect with Maddie on LinkedIn and Mystery Ranch on Instagram.
    The Backcountry Marketing Podcast is a production of Port Side Productions.

    • 47 min
    Product Design and Brand Development | Josh Buesseler|Delicious, LLC

    Product Design and Brand Development | Josh Buesseler|Delicious, LLC

    Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives.
    In this episode, Cole and Josh discuss:
    How brands express themselves through products Product design for the outdoor industry The benefits of failure Design being the intersection of style and user interaction You can catch up with Josh here on Instagram.
    The Backcountry Marketing Podcast is a production of Port Side Productions.

    • 1 hr 12 min
    Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)

    Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)

    Today, we're revisiting one of our most popular episodes from 2021, our conversation with Ben O'Meara. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.
    -------------------------------------------------------
    In this episode, Ben O'Meara the VP of Marketing at Huckberry breaks down the core components that make Huckberry, Huckberry. Huckberry is an online shop and journal that inspires active, adventurous, and stylish lives through original storytelling. They're best known for their curated products and collaborations as well as their commitment to storytelling at every touchpoint.
    Ben discusses how foundational storytelling is to everything they do, previous product launches that didn't work, and how email has built Huckberry.
    You can connect with Ben on Instagram here and follow Huckberry here.
    The Backcountry Marketing Podcast is a production of Port Side Productions.

    • 56 min
    Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures

    Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures

    Julia LoVecchio is the Director of Marketing at CMH Heli-Skiing and Summer Adventures. 
    Julia's career has followed a somewhat unique and non-linear path, and as a result she's had the good fortune to gain leadership experience and build management skills across the tourism, hospitality, and communications industries. One element that has remained central to her journey has been a life rooted in the mountains and mountain culture. 
    In this episode, Cole and Julia discuss:
    the importance of people feeling like their work matters her transformative experiences in the mountains striking the balance between loyalty and acquisition focusing on where the company is going and so much more!
    You can catch up with Julia here and keep up with all things CMH here.
    The Backcountry Marketing Podcast is a production of Port Side Productions.

    • 53 min
    Building a Creative Manifesto | Marc Gutman | Wildstory

    Building a Creative Manifesto | Marc Gutman | Wildstory

    Marc Gutman is an award-winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. He is the founder of Wildstory, a storytelling agency dedicated to helping visionary entrepreneurs and businesses get crazy clarity on their story.
    In this episode, Cole and Marc chat about how to build a creative manifesto. 
    They chat about:
    client engagements are always opportunities to learn demanding collaboration leveraging the success of past relationships brand strategy and much, much more!
    You can follow Marc on Instagram or LinkedIn.
    The Backcountry Marketing Podcast is a production of Port Side Productions.

    • 48 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

ArmoireNH ,

Erem - Jax Mustafa

This is really good. I didn’t know Jax before this. She is “full throttle” for sure .
Fascinating how good she is at so many things.
Lots of good ideas in this one.

Beth9705 ,

Great podcast

Cole tackles a wide variety of interesting topics, and I really enjoyed being his guest to chat about emerging technology’s impact on marketers. Recommend checking out all of the episodes.

Ghost_writer ,

Fills a much needed gap!

Cole and Team create a superb and meaningful dialogue with leaders within the outdoor space to uncover how brands tick and what drives marketing momentum. Very insightful, great guests, very informative for a variety of audiences, from the marketing-curious to the hardened veteran marketer. Definitely give it a listen!

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